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Jarir Bookstore opens new Computer Superstore in Jeddah

United Arab Emirates: Saturday, June 14 - 2003 @ 12:24

“The new showroom is our 13th branch in the Kingdom and forms part of a local and regional expansion plan that we are implementing. It follows the Computer Superstore concept with 4,000 square meters of floor space and a comprehensive range of products that includes many of the leading brands,” said Muhammad Al Agil, Chairman of Jarir Marketing. “Laptops and notebooks are among our best sellers and are a special feature of the store with a range of models that includes Toshiba, Compaq HP Presario, and Acer.”

The superstore also sells computer peripherals such as printers, scanners, installation programs, upgrades, memory cards, and accessories such as extension cables and laptop bags, as well as digital cameras and mobile phones.

Al Agil continued, “We stock more than 50 thousand items of office equipment, five thousand art and engineering products, and a wide range of gift items. In addition, our publications section has more than 20 thousand Arabic and English book titles and we have translated 350 bestsellers into Arabic.”

The new showroom represents an investment of more that SR 25 million and will soon be followed up by another store opening on Prince Sultan Street in Jeddah.

Jarir Marketing Company was established in Saudi Arabia in 1974 and is now a joint stock company with a paid up capital of SR 240 million. Known to the public as Jarir Bookstore, the company is a leading retailer and wholesaler of stationery, office and school supplies. In addition, the product range includes office machines, computer supplies, books, art supplies, and architectural and engineering drafting supplies.

The company has developed a successful retail model with Jarir Bookstores in prime locations selling an extensive and diversified product range. Excellent and reliable product sourcing is ensured by experienced buying teams that have established long-standing relationships with suppliers. Also, Jarir Marketing Company owns two private label brands: ROCO and Royal Falcon.

The retail division operates a network of 15 branches with 13 Jarir Bookstores located in Saudi Arabia, 1 in Abu Dhabi and 1 in Qatar. There are also 4 corporate sales offices. Jarir Marketing, the company’s wholesale division, has 6 showrooms and 7 sales offices in Saudi Arabia. The company’s distribution center is located in Riyadh and covers an area of 36,000 square meters. In total, the company has 730 employees and supplies 1,558 dealers and resellers.

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Saturday, June 14- 2003 @ 12:24 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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