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Javna, UBA enrich Sage CRM with SMS service

Jordan: Wednesday, July 16 - 2008 @ 13:53

Under the partnership, Javna’s SMS solutions were integrated with Sage CRM, the excelling customer service system that has won various international awards such as Gartner, one of the most prestigious CRM prizes in the field of customer service.

Javna’s CEO Mansour Mansour described the development as an “achievement that crowns the march” of his Jordan based company and an international testimony to the quality and efficiency of Javna’s solutions, especially since this integration took place less than a year after Javna joined Symbian Platinum Program”.

Mansour said:

“Javna’s business growth and its successive achievements in the Arab and international arenas necessitate that we hold on to the principles and values that brought us to the present status which we are proud of. They also necessitate the enhancement of our direct and indirect presence in international markets to meet their needs.”

In a field tour of the Gulf States, UBA experts, representing Sage in the region, presented the effectiveness and utilization of SMS technology to realize optimal customer service, while ensuring lower operational costs and better work organization.

For his part, UBA Managing Partner Hazem Bawab said the new addition would provide enterprises with the possibility to program timetables related to customers and operations, where the system will automatically alert them and other concerned parties within the organization to their appointments, in a manner that is completely different from existing conventional systems.

He explained that end users such as corporate customers, people who have business with government agencies and patients who have appointments at medical clinics, among other sectors, will be reminded of their appointments automatically and as often as needed without the need to assign an employee to do the job.

Employees will also receive deadline, meetings, and due date notifications on their mobile handsets.

Sage CRM will also offer features that allow system users to target with SMS a specific group or category of customers rather than all customers as in other systems.

This ensures that the messages arrive instantly to their intended targets and that users only receive relevant notifications and messages.

Bawab added: “This special feature will reduce operational cost and ensure a greater deal of customer satisfaction, let alone that it will help better organize the work flow. It is also prone to help sales managers follow up on work in their departments as they can filter employees’ contracts and classify them in terms of value and importance…so that they will get SMSs on high priority field developments.”

Business Development Director at Javna, Sammy Tuffaha, commended the quality partnership with the two key customer services developers. He said: “Adopting our solutions by a renowned international organization of this caliber and integrating them with Sage systems, which offers a great value to end-users, will open new horizons for Javna’s products and enhance its presence in the international arena.”

Tuffaha noted that, according to the agreement, Sage will incorporate an SMS platform with its new systems and will offer this package of solutions to its clientele base of over 5.2 million companies around the globe.

In the Middle East, Sage, which is the developer of Enterprises Resources Planning, CRM and Human Resources Management solutions, enjoy a customer base of 1500 enterprises and 10,000 users.

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Wednesday, July 16- 2008 @ 13:53 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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