An event dedicated to mobile marketing and advertising solutions, held in London recently.
During the two-day gathering, Javna demonstrated the channels and features of its new JMN MobiAd, which is the most comprehensive platform of its kind in the market today.
This platform was designed to meet the growing market demand for targeted and innovative advertising techniques that can help ad campaigns achieve their goals and ensure customer satisfaction.
“This is a great challenge,” commented Javna’s CEO Mansour Mansour, explaining that his company’s R&D team had to smartly balance this equation.
Mansour predicted that the platform would revolutionize the commercial advertising sector.
It will also help wireless communications providers to enter the ad market and make gains that they can share with their subscribers, especially that the technology involved adopts interactive solutions using multiple delivery channels including SMS, MMS, rings, pictures, flash interfaces that appear when the ad is received or a call is made. These marketing tools can be programmed to appear regularly on certain dates and times, he said.
In return, subscribers will be rewarded with extra minutes for local or international calls, packages of SMSs and presents from advertising companies, in addition to the possibility of periodic draws on prizes for recipients of ads.
To add a more professional touch to the service, Mansour said the MobiAd platform is designed to allow advertisers to define the age range, gender, and location for the targeted segment, among other details that can help optimize the advertising campaign and the target market.
This platform guarantees the desirable results and provides intelligent reporting to evaluate the campaign at its various phases.
Meanwhile, Javna’s Business Development Director Sammy Tuffaha noted that the success Javna achieved in the Mobile Marketing Forum “did not stop at the successful marketing of the JMN MobiAd platform, but rather extended to encompass other products.
Let alone the opportunity we had to share our vision and capabilities with the top global players and market makers in the industry.
It was a great opportunity to have an in-depth look into the EU market and increase our market reach by establishing new strategic partnerships, which we hope to translate into operational ad campaigns in the upcoming months”.
He added: “Ad pundits currently estimate that the annual spending of ads via mobile phones will reach an average between $10-20bn, within the next five years. This underlines the soundness of Javna’s orientation as a firm and assures us that our new innovations roadmap is heading in the right direction”.
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