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Javna wins two international awards for mobile advertising and marketing

Jordan: Tuesday, May 26 - 2009 @ 12:54

The first award was for best integrated &cross platform strategy utilizing mobile marketing, and the second was for best ad enabled mobile platform.

After receiving the awards, Javna’s CEO Mansour Mansour expressed his delight over the achievement, saying:

“We are thrilled to receive such a global recognition for the efforts exerted by our team over the past two years. We are equally proud of the achievements we have made in the field of mobile-based marketing, which has developed into an industry reference for this new field.”

He added: Winning this contest was not easy. It was not an easy task to snatch awards at an event that included some of the top international rivals in the wireless marketing industry. This particular fact has made the awards even more special compared to previous achievements, especially that we feel that we’ve taken Jordan’s software industry global reach to a new level..”

Javna had launched its MobiAd platform a few months ago to be the first ad application to allows users to make money via their mobile phones.

For his part, Javna’s business development director, Sammy Tuffaha, commended the efforts exerted by Javna’s team to develop the mobile technology and enhance the advertising and marketing industry, noting that Javna was the only organization from the Middle East region to participate and win in the international competition.

Tuffaha expects MobiAd to bring about radical changes in the concept of commercial advertising, especially since the innovative platform utilizes interactive solutions that allow advertisers to diversify the delivery of their ads, starting with SMS, MMS, and WAP banners and ending with images, pop-ups, and animated ads that appear whenever the mobile handset is being used. These marketing campaigns can be programmed to appear at a certain date and time, and for specific profiles, he added.

In return, subscribers can be rewarded many ways, said Tuffaha, such as free minutes and SMS messages, free loyalty programs points, or even prizes won through regular drawings for the ads recipients.

Tuffaha added that Javna is currently introducing its wireless applications in several countries in the region via partnerships with leading wireless providers, telecom companies, and ad agencies, while at the same time seeking to penetrate new European markets before the end of 2009.

To ensure effective campaign results, advertisers can specify the exact segmentation of the target market including age, gender, location and other attributes that optimizes the campaign focus, let alone the detailed real time reports that help advertisers evaluate the campaign throughout its various phases. Tuffaha said these features constitute a detour from conventional marketing methods that lack both the precision and the ability to evaluate and tweak the campaign while its running.

MobiAd is a new technology developed by Javna to revolutionize the mobile marketing industry. This comes on the backdrop of a growing need for mobile-based ad solutions in light of statistics indicating that mobile will be the ad venue of choice for advertisers in the near future. An industry that is expected to reach the $10bn mark annually within three years.

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Tuesday, May 26- 2009 @ 12:54 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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