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Javna, Zain launch MobiAd

Jordan: Monday, March 17 - 2008 @ 11:24

The first of its kind in the world, MobiAd meets the growing market needs for out-of-the-box advertising ideas that ensure the success of advertising campaigns as well as ensure the client satisfaction by offering both tangible and intangible rewards to customers who elect to receive the ads on their cell phones in a quick and flexible way that meets the needs of customers who are constantly on the go.

Commenting on the development, Zain’s Senior Data Service Manager Ziad Al-Masri said: “Unlike conventional advertising, which is typically tainted with chaos and arbitrariness and lacks the direct target of niche markets,, advertising companies will have an excellent medium to interact with the intended audience in an effective manner at any time. After the successful completion of phase one, customers of Zain Al Urdun’s – will have the opportunity to voluntarily subscribe to any of the marketing channels available on MobiAd. Each customer will select the channels that best fit their interests such as sports, marketing, technology or electronic products. In return, subscribers will receive one or more of an array of rewards like free minutes for local or international calls, free SMS messages and gifts from the advertisers, in addition to a periodical drawing for prizes for ads recipients”.

For his part, Javna’s CEO, Mansour Mansour, said that the comprehensive MobiAd services “will revolutionize the commercial advertising sector. It will also help wireless communications providers to play a larger role in the advertising industry and add a new revenue stream that they share with their subscribers.”

Mansour expected the mobile advertising platform to have a significant share of the Arab ad market, estimated at $7bn annually, specially since the new technology is based on interactive solutions through multiple delivery channels starting from SMS, MMS, rings, and images, to flash interfaces that appear when a call is received or made by the user. These marketing tools can be programmed to appear regularly on set dates and times, he said.

MobiAd platform also allows advertisers to define the age range of the targeted segment, sex and location, among other attributes that can optimize the advertising campaign and make it more effective.

It also maximizes the possibility of achieving the campaign goals and provides detailed reports to evaluate the campaign at its various phases.

Mansour pointed out the technical challenges that Javna had to address while developing MobiAd, as the company’s experts were tasked with building an integrated, flexible and user-friendly advertising system, taking into consideration that there were many stakeholders involved with different roles and responsibilities.

Meanwhile, Javna’s Business Development Director Sammy Tuffaha noted that the official launch of Javna’s MobiAd platform took place during the March 4-9 Cebit expo in Hannover, Germany.

Tuffaha said: “MobiAd is a newly born technology was designed to target wireless communications companies as well as media and advertising agencies.

He added: “Javna’s products are extremely innovative and ad significant value, while its wireless solutions are reliable and comprehensive, a matter which has made us partners of major wireless communications companies in the Arab region, while foreign companies see our membership in Symbian Platinum Partner List as an indication of the high quality of Javna’s programs and solutions”.

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Monday, March 17- 2008 @ 11:24 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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