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Jawbone launches UP in UAE

United Arab Emirates: Monday, June 10 - 2013 @ 12:51

“We are excited to expand the UP community by introducing support for Android, 11 new languages for iOS, and product availability in more than 25 additional countries around the world,” said Travis Bogard, Jawbone Vice President of product management and strategy.

Jawbone UP utilizes sensors in the wristband, the powerful phone in your pocket and data in the cloud to deliver a narrative of your daily life. Its sleep tracking system employs motion-sensing technology to deliver details such as how long you took to fall asleep.

You can even set a silent alarm. It tracks active and idle time, intensity of movement, total steps and distance and calories burnt throughout the day. It reminds you to move if you have been inactive for a longer time. And you can keep a visual journal with images of your meals.

Encased in a smooth, hypoallergenic, medical-grade rubber, UP is shower and splash resistant so you can wear it all day and night. It has up to 10 days of battery life. The UP is powered by the patented MotionX engine which encapsulates years of technology development and innovation on the biomechanics of natural human motion.

“The accuracy and power efficiency of MotionX has been critical in enabling UP to deliver a 24.7 product experience,” said Phillipe Kahn, CEO and founder of Fullpower, developer of the MotionX technology.

Jawbone UP band comes in 3 sizes, and eight colours, namely onyx, mint green, light grey, blue, navy blue, red, orange, hunter green). The UP band is priced at AED 549 and is now available at iStyle, Dubai Duty Free, Sharaf DG, EMAX, Virgin & Jumbo along with other retailers in the UAE and selected retailers in the GCC region.

The UP by Jawbone app for Android is available today as a free download on Google Play. Jawbone’s iOS app, UP by Jawbone 2.4 is available today in 11 languages as a free download from the App store. The UP wristband is required for the app.

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Monday, June 10- 2013 @ 12:51 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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