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New focus for Japan on Middle Eastern travel and tourism

United Arab Emirates: Wednesday, May 03 - 2006 @ 15:31

JCCME will present the first ever Japanese pavilion at this year’s Arabian Travel Market (ATM), to give visitors a taste of the vibrant and traditional aspects of Japanese culture, society, arts and history.

“We’re aiming to change current regional perceptions of Japan solely as a business destination through our participation at ATM,” said Kenichi Sawaguchi, Senior Director, Planning & Project, JCCME

“Our ambition is to showcase the many varied aspects of Japan as a superior holiday destination for Middle Eastern travelers – from skiing on the pristine slopes of Nagano, speeding through the countryside on the ‘Shinkansen’ (bullet trains), to becoming immersed in ancient Japanese traditions in the old imperial cities of Kyoto and Osaka.”

JCCME has strategically partnered with the Japan National Tourist Organisation and the Japan External Trade Organisation to increase inbound tourism from the Middle East to Japan. Partnerships with the International Tourism Center of Japan, the Nippon Travel Agency, Nikko Hotels International and Conrad Tokyo have also been established to assist in achieving this goal.

Flight connections from the UAE to Japan are set to increase as regional airlines expand their direct services, which will further highlight the country as an attractive tourist destination for Middle Eastern travelers. This June, Emirates, the international airline of the UAE, is planning to launch non-stop services to Nagoya, Japan’s fourth largest city located in the centre of the island of Honshu.

Each of the four main islands of Japan – Hokkaido, Honshu, Shikoku and Kyushu – reveal a land of steep mountains, verdant forests, simmering hot springs and wave-swept coasts. From this landscape, the people of Japan have created a rich and varied culture with a vibrant and fascinating history.

With a traditional culture nurtured in some 2,000 years of unbroken civilization, Japan’s temples, shrines and castle towns are among its most seductive draws. Year-round, the Japanese landscape is subtly altered by the progression of four distinct seasons. The unique flavor of Japan’s traditional culture, from the language of Haiku poetry to the patterns that make up a kimono’s fabric, has been shaped and matured by its seasons.

“Japan is a land of contrasts between the gentle national parks, centuries old shrines and temples and the high technology of modern urban areas such as Tokyo.”

“Middle Eastern holiday-makers will have the opportunity to experience unsurpassed warmth and hospitality on their visit in a land steeped in centuries-old traditions and customs,”

concluded Mr Sawaguchi.

Japan, inheritor of a human tradition rich in nuance and form, developer of the technology of tomorrow’s new age, land of sleepy villages and bustling urban power centers, extends a hearty IRASSHAI MASE!- welcome- to you, it’s honored guest.

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Wednesday, May 3- 2006 @ 15:31 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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