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Q.media Decaux awarded advertising contract for the Villaggio mall in Qatar

Qatar: Wednesday, July 08 - 2009 @ 13:02

Boasting a floor area of 153,000 sqm with over 3,500 parking spaces, Villaggio houses a collection of international high-end brands and is expected to receive around 14 million footfall in 2009.

Resembling an Italian hill town, this heavily themed mall features a 150-meter long indoor canal with gondolas. Other facilities include a cinema, an Olympic-sized ice rink and an upcoming family entertainment centre.

Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, said:

“We are very proud to be awarded this key contract by Business Trading Company. Our business in the Middle East has been posing impressive performance. This new concession in Qatar represents an additional strategic communication solution for our clients in the region, just as what JCDecaux is offering in over 1,000 malls worldwide.”

Abdul Aziz Bin M. Al-Rabban, Chairman and CEO of Business Trading Company, owner of the mall, said: “Villaggio is the most popular shopping and leisure destination in town. I am confident that with the expertise of q.media Decaux, the shopping ambience will be further uplifted, offering enhanced experience to customers while bringing better return to tenants.”

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Wednesday, July 8- 2009 @ 13:02 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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