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Jeetek announces Middle East launch of UK’s best-selling Camera Lens Cup from Thumbs Up

United Arab Emirates: Monday, January 30 - 2012 @ 13:30

Developed entirely in-house by Thumbs Up’s dedicated product development team, the Camera Lens Cup has been a top-seller in the UK, headlining the bestseller list for leading UK retailer Firebox.com and receiving rave reviews from consumers.

The cup is styled to look and feel exactly like a modern camera lens and comes with a lens cover lid to keep beverages hot. The lid can also be used as a coaster for the cup or as a handy holder for biscuits. The Camera Lens Cup has been registered as an intellectual property of Thumbs Up and is distributed in the MENA region exclusively by Jeetek, which revealed that the immense success of this product in the European market has prompted counterfeiters to replicate this design.

Jihad El Eit, CEO and Founder of Jeetek Group, said, “Taking advantage of the Camera Lens Cup’s phenomenal popularity internationally, counterfeit products have proliferated in the market, and we are committed to inform the public that only the Thumbs Up design is genuine. This cup has quickly become a must-have item among camera enthusiasts because of its innovative and original concept. We are confident that being a best-seller in the UK, the stylish cup will achieve similar success in the region, as retailers and Thumbs Up brand loyalists have been keenly awaiting its official launch in the Middle East.”

Jeetek is the exclusive distributor of products manufactured by Thumbs Up, including chargers, wireless cameras, underwater cameras, TV digital photo key ring, neon travel alarm clock and other novelty items. Thumbs Up has been aggressively focusing its R&D initiatives on the Middle East, aiming to develop new and innovative product offerings that satisfy the distinct requirements and the growing appetite for lifestyle technology gadgets in the region. Moreover Jeetek is the exclusive distributor of Santok products in the Middle East and South Asia. Santok, one of Europe’s leading accessory distributors for over a decade, has been a major producer of cellular-specific and related products including handsets, accessories and consumer electronics.

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Monday, January 30- 2012 @ 13:30 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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