Jeetek is the exclusive distributor of products manufactured by Thumbs Up, including chargers, wireless cameras, underwater cameras, TV digital photo key ring, neon travel alarm clock and other novelty items.
Thumbs Up has been aggressively focusing its R&D initiatives on the Middle East, aiming to develop new and innovative product offerings that satisfy the distinct requirements and the growing appetite for lifestyle technology gadgets in the region.
Internationally renowned for designing, developing and introducing its own range of innovative novelty gift items and gadgets that are not found anywhere else, Thumbs Up has maintained a dedicated team of specialist product developers who work closely with Jeetek to generate new product ideas and develop more personalized lifestyle offerings for consumers in the MENA region. Studies have earlier revealed that in-house designed items are expected to account for up to 75% of all products in the market within the next three years.
Jihad El Eit, CEO & Founder of Jeetek, said: “The Middle East has a good growth potential for a new range of lifestyle technology products and we are therefore realigning our growth strategy to take advantage of Thumbs Up’s extensive R&D capabilities. Jeetek has also been providing invaluable information to support Thumbs Up with new product ideas as we aim to jointly introduce more technology solutions that match the unique lifestyle preferences of consumers in the Middle East. Moreover, Thumbs Up has been aggressively investing in research programmes to identify new trends, enabling us to preempt market demand and thereby giving us a clear competitive edge in the regional market.”
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