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Jet Airways, Kerala Tourism announce launch of ‘Jet2Kerala’, new travel initiative

Qatar: Sunday, May 17 - 2009 @ 14:38

Jet Airways and Kerala Tourism, two super brands, will leverage their respective brand equities to boost tourist traffic into ‘God’s Own Country’, as the Southern Indian state is more popularly known.

With its stunning natural beauty and rich cultural heritage, be it the sandy beaches of Kovalam, blue Lagoons at Veli, Hill stations at Munnar, backwaters of Kollam and Alappuzha, spice plantations in the high ranges of Wayanad, wildlife, high mountain peaks, picturesque valleys, magnificent forts and intricately decorated temples, Kerala has emerged as arguably the leading travel destination in India.

Jet Airways and its all-economy subsidiary, JetLite, offer travelers unmatched pan-India connectivity from all major parts of the country to three key cities in Kerala- Thiruvananthapuram, Kochi and Kozhikode.

Jet Airways and Kerala Tourism have worked closely to design a range of complete Kerala holiday options, packaged with Jet Airways tickets. Jet2Kerala will offer travelers these packages catering to a range of price points, from premium to value-travelers. Travelers may enjoy a range of accommodation options to suit every budget- from luxury properties to budget hotels and houseboats.

According to Mr. Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said:

“Jet Airways has always sought to promote tourism both internationally, as well as within India, by leveraging its unmatched pan-India and growing international network. We are delighted to partner with Kerala Tourism to launch our new Jet2Kerala initiative, as part of our ongoing efforts to boost domestic travel and tourism. We are confident that the compelling value proposition on offer will spur more travelers to visit Kerala this year.”

Dr. Venu V, Secretary (Tourism), Government of Kerala, added, “Kerala has been positioned as an upmarket, high quality international destination. Despite the challenges posed by the global economic downturn, the international tourist arrivals continue to be impressive, with a 16.11% increase in visitors in 2008.”

Dr. Venu V added, “But we are also concentrating our efforts on the Indian market, given the increasing propensity for travel in this market. And with Jet2Kerala, we are delivering a product, whereby Kerala is more within the reach of the domestic traveler.”

For all IATA agents registered through Kerala Tourism, the booking request needs to be sent to the Jet Airways Kochi city counters, for the same to be created and the PNR sent to the respective agent.

Non-IATA agents may either contact their respective IATA ticketing agent who will follow the above mentioned process, or come to the Jet Airways Kochi city counters themselves, create the PNR’s and make the requisite payment at the counter itself.

The new Kerala packages will further complement the range of exciting domestic and international JetEscapes holiday packages already on offer by the airline.

International travelers to and from Kerala may connect onto Jet Airways’ daily, direct services to Kuwait, Doha and Muscat in the Gulf, as well as to several destinations in North America, Europe, Asia and the Gulf via the airline’s three international gateway cities in India – Mumbai, Delhi and Chennai.

Kerala Tourism has won several prestigious international and domestic awards for its outstanding work in promoting tourism in Kerala and is acclaimed as ‘one of the ten paradises in the world’ by the National Geographic Traveler.

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Sunday, May 17- 2009 @ 14:38 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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