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Retreats, an excellent way to generate business in Jordan

Jordan: Sunday, March 04 - 2007 @ 11:30

The idea of a ‘business retreat’ in one of the Kingdom’s peak high resorts maybe ideal to flex one’s mind and generate new thinking.

As one of its objectives to create good business sense, the Jordan Inbound Tour Operators Association (JITOA) is pushing forward the idea that ‘retreats’ are very important to market among tour operators to sell to their business clients.

“The idea is a novel one where company executives can get together and go off on a retreat in isolated places like Wadi Rum,” says JITOA’s Executive Director Ahmed El-Bashiti.

Company executives and owners can discuss their business while enjoying the luxury of exploring some of Jordan’s unique sights. “Some ruggedness is always good to stimulate the adrenalin and get the mind thinking about new business leads and thus generate income and profit,” he adds.

Bashiti says local tour operators need to accept the value of the idea first, and then market it among the local companies, regionally and even abroad. “There are many local firms who would be prepared to accept such a new idea,” he adds.

But it all lies in the marketing of the idea. Certainly there is no shortage of places to go to in the country, from the north like Ajloun and Pella to Jeresh and further down to Wadi Rum, Jordan is full of retreats.

But in order to sell the idea however, tour operators must have a reasonable infrastructure in the different places of the country as well as the brochures and the pamphlets so they can approach firms and tell them of the opportunities that are in store for retreats as a good business practice.

The idea of getting away high up in the mountains to discuss business is yet to catch in Jordan and anywhere else in the world. And company executives must realize that that to get away to discuss business affairs and issues in secluded surroundings must be something innovative and worthwhile.

“For one thing the idea of leaving the office is a change in itself, for another bringing people, office colleagues, managers and directors to new surroundings always brings out the best in them,” says Bashiti whose association has created this idea in Jordan.

“If the tour operator members are to sell the different beautiful areas in Jordan, then they must experience such retreats themselves to get the feel of the different places to be able to market them to different clients.”

In addition many executives on the international level would find spending a couple of days in Wadi Rum or Dana for that matter, and away from the routine of the office and the boardroom as invigorating.

The Jordan Inbound Tour Operators Association is also in an excellent position to refocus on the idea as it can write about it and marketed for its members on its own special www.micejordan.com website which is specially formatted to put the tourism sector/hoteliers in Jordan directly at the service of those international clients who wish to have their events staged in Jordan.

However, such postings should only be seen as additions, and it is up to the local inbound tour operators to do the work and start marketing Jordan as a retreat destination for business consultation and development. The idea certainly needs to be built on further.

This might be a very opportune moment because of the incoming companies who are setting up businesses in Jordan. Their multi-national character does mean that they are in favor of ‘business retreats.’

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Sunday, March 4- 2007 @ 11:30 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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