On March 2nd 2008, JIB premiered its striking TV commercial at the Jordan Economic Forum, in the presence of leading local, regional, and international investors and leaders.
The JIB commercial aims at raising awareness of the JIB core mission, while building confidence in the Jordanian economy, motivating domestic and foreign investors, and positioning Jordan as a vibrant regional business center.
Dr. Maen Nsour, Chief Executive Officer of JIB, avowed: “At JIB we are committed to promoting Jordan for its unique and flexible business environment along with its diverse investment opportunities” Nsour also commented on the innovative creative approach used in the commercial as a reflection of JIB’s mission, “Through offering world class facilities for investors willing to tap into our market. Therefore, we adopted and utilized a unique approach in the making of the JIB TV commercial”.
Kamil Kuran, Managing Director of Leo Burnett – Levant, said: “The production methodology and technical expertise we used in the making of this TVC are unmatched in this region and offer viewers inspiring and attractive insights on Jordan. We raised the level of production and quality to new platforms by introducing new concepts which will grasp the attention of the regional and international investors, enabling them to see Jordan as a pristine hub for their investments and a place that offers perfect potential”.
The TVC – which will start airing starting the second week of March on Al Jazeera, Arabia, CNBC Arabia, and JTV – talks the investors’ language, and is perfectly aligned with the investors “mind”.
The TVC chose world leading currencies to represent the different markets and the financial institutions, amongst which the Jordanian currency stands out to depict the sought after investment opportunities in the Kingdom.
The commercial focuses on highlighting and exposing economic facts and numbers, associated with the Jordanian economy, raising credibility and trust in Jordan amongst the business community, to portray Jordan as an unblemished vista for financial investments.
The commercial opens with statistics focusing on the economy and demographics of the kingdom, such as “an average annual increase of 50% in the flow of foreign investments… more than 25 accredited universities with 30.000 graduates annually… decades of political stability and security…” and finally culminates with the expertise of JIB: “Jordan we know what it takes… Jordan Investment Board… Take Advantage” leaving the viewer inspired and stimulated to seize the unbound potential that Jordan offers.
Sunday, March 2- 2008 @ 15:01 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.