• Register
Jotashield ColourLast and Jotashield ColourXtreme.

Jotun unveils new innovations in exterior paint technology

: Tuesday, June 10 - 2014 @ 11:22

Jotun, the No.1 paint manufacturer in Saudi Arabia, has further strengthened its portfolio with the introduction of two innovations to its Jotashield range of long lasting, high protection exterior paints – premium quality exterior paint Jotashield ColourLast, and ultra-premium quality exterior paint Jotashield ColourXtreme. Developed specifically for the region, the advanced performance exterior paints lasts for up to 12 years.

The two new products were launched in the kingdom as a part of the road show. The events were attended with over 1,000 guests in which we had the leading construction, contracting & consulting companies representatives along with Jotun distributors, were invited to the launch event of Jotashield Colourlast and Colourxtreme.

Both products come in a range of six collections featuring beautiful colours that are designed to make houses stand out with individuality, while providing an advanced level of superior protection against the effects of the kingdom’s challenging climate conditions.

Muzakkir Bukhari (Product Manager – Exterior Category Jotun Saudia) said: “At Jotun we acknowledge the importance of innovation as an important tool to provide our customers with the latest technology and trends in paints for iconic buildings and beautiful homes.”

“Jotashield ColourLast and Jotashield ColourXtreme were the results of a long journey of research and development carried by our regional R&D lab located in Dubai in collaboration with our global R&D lab in Norway and some of the globally recognized testing institutions that certified the new products.”

Jotashield ColourLast and Jotashield ColourXtreme set a new benchmark for long lasting protection and also offer a new level of creativity in the beautification of not only personal property, but also residential property and community buildings.

“With the launch of Jotashield ColourLast and Jotashield ColourXtreme we are introducing the next generation in exterior paint to ensure beautiful homes are colourfully protected,” said Faisal Karim (Marketing Manager Jotun Saudia).

The new innovation consists of six new exterior collections. The six new collections offer the opportunity to express individual taste and personalities with a range of exquisite colours that will last for years. The six collections are Imperial Indulgence, Pride & Privilege, The Iconic, Legacy & Luxury, Shades of the Earth, Ever Pure

Jotun supplies paints and coatings that have been specially developed for iconic buildings and beautiful homes including some of the most recognized landmarks in Saudi Arabia along with most recognized international landmarks: Burj Khalifa, Burj Al Arab, The Palm Jumeirah, Dubai Metro bridges, and Dubai International Airport (DXB) in Dubai, UAE; Masdar City and the Grand Mosque in Abu Dhabi, UAE; the Kingdom Tower in Riyadh, KSA; Petronas Towers in Kuala Lumpur, Malaysia; Canton Towers in Guangzhou, China as well as Eiffel Tower in Paris, France.

Jotashield ColourLast and ColourXtreme ranges are available across all Jotun shops and leading hardware stores across the region.

Today's Top Stories

Posted by

Tuesday, June 10- 2014 @ 11:22 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

AME Info Services

Business DirectoryVIEW ALL

Search by name

Search by industry

Browse alphabetically


Search for jobs

Latest Jobs