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New KIA Cadenza expected to dominate the UAE’s luxury sedan market

United Arab Emirates: Tuesday, March 30 - 2010 @ 15:20

Al Majid Motors – KIA welcomed over 250 guests to the black-tie gala dinner to honour the first time the brand-new Cadenza which will be sold in a market outside of Korea.

“The all-new Cadenza mixes luxury, performance and sleek styling in perfect balance,” said Mohammed Khader, the General Manager at Al Majid Motors- Kia, “and we look forward to a very positive response in the UAE”.

The 2011 Cadenza is a completely new design from KIA and is expected to shake-up the luxury sedan market worldwide, especially in the UAE where luxury sedans are in good demand.

“Our sales projections indicate that D- and E-segment cars in the Middle East region will become in even higher demand over the next five years, so we’re confident the Cadenza will substantially increase KIA’s market share in our market,”

Khader added.

Due to its refined yet modern appearance, strong performance capabilities and roomy, hi-tech cabin, the Cadenza promises broad consumer appeal. It replaces the former KIA Opirus model with an extended wheelbase, an additional exterior width and a more compact rear suspension, ensuring a more spacious interior than was found in the old Opirus, plus heightened comfort and “fun-to-drive” features and stae-of-the-art technology.

Customer clinics, at which consumers could evaluate the Cadenza against close competitors, ranked the Kia as a clear winner. The Cadenza scored higher points for exterior styling and its interior.

The real and perceived quality of the Cadenza’s cabin has been reported to be “outstanding”, with available, high-tech features including keyless entry, an engine start button, a reversing safety camera, a built-in satellite-navigation system and a panoramic glass sunroof.

“We’ve already gotten a lot of enquiries since the soft launch in December – Customers are eager to come in for test drives, which we can now happily accommodate”, concluded Khader.

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Tuesday, March 30- 2010 @ 15:20 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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