Jumbo is attributing the sharp increase in sales to a mega promotion, offering two free laptops every hour to a lucky shopper, unbeatable deals on a range of world-class brands and a unique layout of the stand that has created an exclusive ambience for each of its top brands.
The offer is part of Jumbo’s mega Gitex promotion, offering shoppers the opportunity to win up to Dhs1m in prizes.
J. P. Nambiar, Head – Retail, Jumbo Electronics, said:
“We have had a fantastic response from shoppers. As the leading technology retailer, and as the pioneer and largest exhibitor at Gitex Shopper, we are quite excited by our performance so far. Our innovative marketing strategies built around the slogan “Jumbo is Gitex” has helped pull in the crowds. The Jumbo stand has become such a big hit mainly because of the first ever promotion of giving away two free laptops every hour for a lucky shopper and the convenience of shopping for ones favorite brands.”
“We have witnessed a 40% increase in the number of visitors to the Jumbo stand in the first three days with sales of laptops alone recording a 50% increase compared to the same period last year. Going by the brisk sales, we are confident of doing even better in the remaining days of the week-long exhibition. At the current momentum, we expect sales to increase by over 40%.”
With Dubai being a melting pot of cultures and nationalities, it is only fitting to see people from all walks of life, and different countries winning laptops every hour at the Jumbo stall.
Emaratis, Filipinos, Lebanese and Indians feature high on the current list of winners.
UAE national, Ahmed Obaid was the first winner of the Jumbo promotion while others to walk away with two free laptops are John V John, Rupa Menon, Mark Carillo, George King, Jean Paul El Khoury, Jewel Roanne, Narendra, Reshma and M Vikram.
Jumbo is giving away a total of 138 laptops for free during the week-long Gitex Shopper.
Additionally, every customer who makes a purchase will be assured of a bundle prize package.
The stall-within-stall concept at the Jumbo stand showcases the latest and widest choice of quality products from global consumer electronics and technology giants – Acer, Apple, Asus, Brother, Compaq, Dell, Epson, Fujitsu-Siemens, HP, HTC, I-Mate, Lenovo, LG, Linksys, Motorola, Nokia, Samsung, Sony, Sony-Ericsson, Toshiba, VAIO, and many more.
Tuesday, October 21- 2008 @ 11:17 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.