‘Just-a-Dial’, conceptualised last year, has invested $5 million (AED 17.8 million) in the service, which is driven by specialised software that as of now can handle approximately 21,600 calls a day. The database has been collated through various channels, which include company activity, specialist services and contact details.
Via ‘Just-a-Dial’ callers can receive information impacting the UAE and its communities, including data on the latest products, services, brands, outlets, promotions, cinema listings, events and businesses. Companies can list events and promotions on the Just-a-Dial service.
“This service fills a much-needed gap in delivering information which is convenient and productive to callers and adds value to the lifestyles of residents and visitors alike, as well as providing a vital information delivery channel to the Emirates’ business community,” said John Joseph, ‘Just-a-Dial’s’ Managing Director.
‘Just-a-Dial’s’ launch follows 18 months of intense software development for the service which operates on Linux-based software’
“The system performs detailed search of our entire database to provide callers with complete information on anything and everything from any industry or sector,” explained Joseph.
When a caller requests information about a certain product or service, that query is entered as the keyword which searches for the required data.
“Just-a-Dial is a dual-pronged ‘win-win’ service. Callers’ receive the information they require, and registered companies get details of enquiring callers by a channel of their choice such as fax or email, thereby enhancing and facilitating client-provider relationships. Information on companies registered with Just-a-Dial is given priority in caller response.
“The service is unique in as much as callers do not simply receive telephone numbers of providers, instead multiple options and extensive information are given through phone, e-mail and fax. ‘Just-a-Dial’ is a complete information service and a functioning gateway, which allows registered clients to interact with callers,” he added.
“The benefit to callers is the sheer depth of information available to them. For example if a caller needs to find out about a specific service, product, institution, brand or shop, they can call Just-a-Dial and be provided with all the details from the company name, its location, nearest landmark, P.O.Box number, phone/fax number and email address,” said Ajay Sebastian, Sales Manager, Just-a-Dial.
‘Just-a-Dial has established a round-the-clock call centre in Dubai serviced initially by up to 60 agents.
“The call centre system can support 350 agents with the potential to expand to approximately 5,500 extensions by adding modules to the server. More agents will be added in line with demand,” commented Sebastian.
“Moreover we will closely monitor response to judge the need for the inclusion of more languages.”
‘Just-a-Dial’ expects to register up to 3,500 information providers in its first year of operation.
“Our business plan also envisages adding new services on a regular basis to keep up with the UAE’s rapid growth. We are already looking to expand the service into the rest of the GCC in order to fill the regional void in information services,” he added.
Wednesday, September 20- 2006 @ 14:35 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.