In addition, Just Falafel fans who visit any of the stores in shopping malls and other key locations can celebrate UAE national day by receiving a 50% discount on the Emirati meal, including falafels on a bed of roasted eggplant, mixed with cucumber pickles and smothered in spicy yogurt dressing, all wrapped up in samoun bread.
“As a true UAE brand, we’re proud that Just Falafel continues to grow here and raising awareness of the company’s proud roots as the first F&B UAE brand to go global. The UAE’s support has been instrumental in the company’s regional and international success, and we owe this to the people who are patriotic about Just Falafel as a local success story to be proud of. The country’s 41st national day gives us an opportunity to thank the men and women in uniform who help make the emirates such a safe and business-friendly environment, while giving all of our fans a chance to try the delicious Emirati meal that has become one of Just Falafel’s most requested menu items,” said Alia Mazroui, co-founder of Just Falafel.
The UAE’s homegrown falafel brand has delivered a dynamic growth strategy, with 18 stores in the UAE and new locations set to open in 2013. Regionally, Just Falafel operates in Oman, Qatar, Lebanon and Jordan, and is set to open two London storefronts in early 2013.
Recently awarded for ‘Business Innovation of the Year’ at the Dubai SMEInfo Awards and recognized by at the World Economic Forum (WEF) Summit in Dubai, during which its falafels were specifically requested as canapés, Just Falafel is the Middle East’s fastest-growing food brand.
Uniformed UAE nationals in the army, police, or civil defense, show your ID and please claim your free meal at any Just Falafel branch on Sunday, 2 December. All Emirati meals purchased in-store on the same day are at 50% discount. Promotion does not apply to deliveries.
Sunday, November 25- 2012 @ 13:15 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.