JustKidding enjoys an enthusiastic following under the local and expatriate citizens of Dubai and the UAE.
Of course it continues to have its knowledgeable “expert parents” on hand to provide professional advice, detailed product demonstrations and handy parenting tips to first-time parents. The JustKidding team has sourced many new brands to strengthen its already unique and comprehensive range of internationally acclaimed, high quality products for young children and pregnant mothers. The products range from furniture and interior design accessories to tech-smart, stylish strollers and ultra-safe car seats and from hip fashion labels to the ultimate in baby care.
“We have worked really hard on creating the new store identity, but have been careful to retain the unique market browsing character. It is part of the customer experience and we aim to inspire new first-time parents with our colourful displays and great selection of responsible and smart-design products”, says Annemarie Retera – the store’s energetic owner.
Right in the middle of the store is the bright red “Go Wall” full of strollers; from the colourful and ever-so popular Bugaboo to upmarket Stokke Xplory strollers, to the trendy line-up of more compact buggies of Maxi Cosi. The baby stroller is usually one of the more expensive items parents need to invest in, when expecting a small addition to their family. “At JustKidding we like to guide our customer through the selection process with pragmatic insight in all the features each stroller has to offer.
The Go Wall also displays car safety products – a category which JustKidding takes very seriously. “When it comes to car seats – or “Maxi Cosi’s” as we like to call them – the choice is limited to colour and style and age group appropriate model. Car Safety is not something to take lightly and only the best product is good enough – therefore we only promote “Maxi Cosi’s”, is the decisive opinion of responsible parent Retera.
Furniture and Interior Design Accessories are displayed throughout the Store in eight fully styled display nurseries as well as on several product islands. JustKidding selected baby furniture brands from all over the world for their pragmatic and stylish designs. The selection will inspire any budding “Nursery Designer”. For growing children JustKidding also has a unique range of cool bedroom furniture to select from. Neighbour ‘Indigo Living’ – a company with a very similar approach to contemporary interior design – provided their Indigo Kids range to complement the JustKidding portfolio, which also features Australian “Boori”, North American designer brand “Bloom”, and Scandinavian favourite “Stokke” furniture, which amongst others produces the Tripp Trapp high chair.
JustKidding also stocks a wide variety of bedding products, providing each nursery with just that little extra personal touch. A special corner of the store is dedicated to displaying not only bedding, but also a selection of mattresses, and even carpets. And JustKidding would not be true to its ‘Expert Parent’ mantra, if it did not present its customers with the very best selection of pragmatic, responsible Feeding and Baby Care products. “We continue to source new, smartly designed products from around the world, to make baby and mommy’s life better, more comfortable, colourful and handy”, adds Annemarie.
Indigo Living and JustKidding share a communal café, where its customers can take a break from shopping. A fresh brew – compliments of the house – is on hand to refresh and at the same time review product selections. Free internet access and an abundance of interior design and parenting magazines are available to review and compare ideas and designs. The café is also an ideal place to meet up for morning coffees with friends and just chill, before having a stroll among the abundance of interior design solution and pragmatic baby products in the stores of Indigo Living and JustKidding.
Known for its ‘Parenthood Central’ approach to marketing the world’s most popular baby brands, JustKidding also provides a wealth of information on its product portfolio on www.justkidding-me.com – the company’s dedicated web shop. Ideal for services like the Baby Shower Gift List, many customers have found this portal also ideal for researching baby related products from the comforts of their home. Still – actually seeing and handling products – is often an important step in the process. The new JustKidding Store is the perfect place for this.
“The new location is a major improvement on the old Al Quoz warehouse, where JustKidding started back in 2006”, says Annemarie Retera. “Having this great new location will allow us to bring JustKidding to the attention of even more customers and we are confident that we will continue to grow. It is our second new opening this year and we are already working on the plans for a third opening. We are proud that we are a home-grown company, born in the UAE. We plan to keep on differentiating ourselves as a quality baby store, driven by a clear service and customer orientated mentality.”
Thursday, May 26- 2011 @ 15:08 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.