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Dubai ranks on a par with Singapore in electronics industry, says Oasis Enterprises

United Arab Emirates: Wednesday, May 12 - 2004 @ 10:44

Oasis Enterprises, exclusive distributors for JVC’s entire audio-visual range including audio, video and flat-screen products, says the Dubai ranking has been assessed by the UAE Electronics Group, an assembly of representatives from electronics brands, distributors and retail houses throughout the Emirates.

During an interview at the highly successful JVC Experience 2004 exhibition, Oasis Enterprise’s Executive Director, Hisham Abdullah Al Shirawi said Dubai’s visionary cluster cities policy and targeted approach to tourism is driving the success.

“Dubai has engaged in massive investment to develop specialised trade sector-specific cities and increased its international profile through projects like Palm Island, Dubai Festival City and DubaiLand,” said Al Shirawi. “The emirate has also targeted tourism as a major contributor to its GDP, as its balance of trade is beginning to receive less income from oil production.

“The effect from this is an increase in the number of business and tourism related visitors to the emirate with a knock-on effect in retail spend.”

With its central geographical location and advanced international airports, the UAE is also enjoying the benefits of the current economic growth in neighbouring countries, according to Al Shirawi.

“The Middle East, West Asia, Central Europe, Africa and the Mediterranean are all serviced daily by flights from the UAE bringing increases in business and tourism traffic to the Emirates,” said Al Shirawi. “Even transit traffic has a net affect on electronics sales with such good duty free facilities in UAE airports.”

JVC, the Japanese innovator of flat screen technology, says Dubai is fast becoming a more important trading hub than Singapore.

“JVC’s focus has shifted toward the Middle East and Dubai’s hub status has increased dramatically in the past five years,” said Yoshiki Matsushima, JVC’s General Manager Sales. “The UAE is becoming a tremendous cross-roads as well as a destination for business and tourism.

“That’s one of the reasons many multi-national companies have re-located to Dubai to set up regional offices and this resettlement brings expatriate workforces prepared to spend on electronics goods.

“The net effect is the market is booming and electronics brands are looking at Dubai as being a more influential trading hub than Singapore right now.”

Oasis Enterprises currently runs two exhibitions a year focused on JVC products and says the investment is paying dividends.

“We are particularly careful when we organise the JVC exhibitions to ensure soundproofed booths and special areas are set aside for audio products leaving the video demonstrations to be made in an environment where customers can hear what the experts are explaining,” said Al Shirawi.

He added the recent JVC Experience 2004 exhibition had proven once again the Oasis Enterprises formula worked.

“The spring event usually focuses on JVC’s CyberCam range of digital video cameras though this year, we expanded the product range to include related video and audio products,” he explained.

“We had over 2000 visitors and each of the 20 display areas were busy throughout. Visitors were able to take part in demonstrations and understand product explanations and that is how we want to interact with JVC customers.”

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Wednesday, May 12- 2004 @ 10:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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