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JVC launches thirty products into Mid East and Africa

United Arab Emirates: Wednesday, April 21 - 2004 @ 14:33

“JVC is a well known brand; but the time has come to elevate its standing in the consumer electronics community,” said Mr. Yoshikazu Yamamoto, President, JVC Gulf.

“JVC has a reputation for pioneering consumer electronics products and recognition for its innovation and achievements has grown over the years in its peer group. Our growth through to 2006 will make JVC even more synonymous with high-quality, value-added premium products.

JVC’s regional sales growth has seen revenues increase from US$100m in 2001 to US$200m in 2003 – an average year-on-year rise of 50%. The company anticipates that level of growth to continue with revenues of over US$300m being targeted by 2006.

“We intend to enhance our regional perception and grow the brand’s rightful stature as an innovator and a regional powerhouse in audio, flat-screen and video products,” said Mr. Yoshiki Matsushima, General Manager – Sales, JVC Gulf.

“While all JVC product categories had shown steady and healthy growth last year, the largest contribution to sales growth came from the car-audio and camcorder sectors.

“In the last two years, increases in colour TV and DVD-player sales have also added to increased revenues.”

Matsushima added there was a dramatic market shift from VCD to DVD players across the region during 2003, heralding a new era in home entertainment.

“JVC experienced a 100% increase in its DVD home-theatre system sales last year and we see this trend continuing. We are targeting a three-fold increase in sales of DVD systems for 2004,” he said. “Having said that, there are countries throughout the region that still rely on VHS technology and we intend to fully support that sector.”

Across the Mediterranean, Africa, Middle East, Central and West Asia, JVC Gulf has direct responsibility for over 80 countries in its territory. JVC’s current distribution model is active in 50 countries where it provides direct support in sales, marketing and after-sales for its distribution network.

“Our mid term strategy will be to build on our core competencies focussing on innovation in technology and over the course of the next 18-months, we will steadily increase our distribution network across the remaining 30 countries,” said Matsushima.

“Our commitment to distributors in local markets will bring JVC closer to its customer base and ensure consistency in brand representation throughout the region.”

JVC also has its eye on recapturing its customers’ imagination for a term that has lost a degree of cachet in the past. ‘High-fidelity’ may be a term recognised from years ago, but JVC believes it has a place in current terminology.

“JVC targets high-fidelity as a standard – that is it produces sound and vision products that give very high similarity between the original signal and the reproduced (recorded/played) signal,” said Mr. C. Purushotam, JVC Gulf’s Marketing Executive. “Our commitment to Hi-Fi in video products has led to the development of an entire range which benefits from PAL progressive scan technology.”

JVC has invested heavily in developing progressive-scan technology across a number of product categories and is currently the only company to have developed a ‘family’ of products using PAL progressive-scan.

“Interlaced scanning is a method that creates a TV picture with alternating lines of information and is the cause for line-flickering on screen,” said Purushotam. “Progressive scanning creates a TV picture with consecutive lines of information that results in a smoother picture quality, without flickering lines.

“The JVC advantage is that if your video-camera, DVD-player and TV all benefit from progressive scan and high-calibre audio, the quality of your images and sound will be fully enhanced.”

JVC’s line up of 30 new products includes eight new mini-DV camcorders; eight new TVs; JVC’s latest mobile mini-PC laptop; three DVD recorders; seven DVD home theatre systems including the innovative Wood Cone DVD system and the first three products from JVC’s EXAD range, offering the best in high-end in-car entertainment.

“The Wood Cone system is a DVD compatible audio micro-component system that takes its name from the use of wood in the speaker diaphragm,” said Kenichi Iino, Marketing Manager – Audio, JVC Gulf FZE.

“Much as in acoustic instruments like guitars or violins, the speaker uses the natural resonance of wood to produce astonishingly clear and natural high-definition sound.”

JVC has also added innovation to its range of DV cameras. New features include 3D noise reduction and F1.2 aspherical super bright lens – which produce brighter pictures with less noise, even in low light conditions. The camcorder range also includes DV navigation; a USB PC link and software to allow for the instant creation of DVDs with one-touch burning.

On the TV front, JVC is looking towards its DynaPix supported range of PDP, LCD and flat-screens to lead the way.

“The innovative DynaPix flat display devices are equipped with JVC’s exclusive D.I.S.T./Colour Management — a picture/colour improvement technology that promises a new level of viewing enjoyment,” said Michio Kato, Marketing Manager – CTV, JVC Gulf FZE.

“Facial contours, each strand of hair and all skin tones are accurately reproduced true-to-life. Colours are vivid – every scene, every image is highly detailed and incredibly clear.”

JVC’s Super DigiPure is one of the technologies that works with D.I.S.T. to adjust contour details to match the image. Dual processing finely tunes the image by diminishing or strengthening the edges of an object.

Furthermore, movement is detected with original algorithm that performs vertical, horizontal and diagonal adjustments separately. As a result, edges are clear for fast moving-image, slow motion images are natural yet sharp and still pictures are crisp and clear even for small lettering.

All 30 of the new JVC products and its existing range are on display at a special exhibition open to the public on the 23rd April at the Dubai InterContinental Hotel ballroom.

“Too much is made of technology for technology’s sake these days and at JVC, we believe it is time to get back to basics,” said Yamamoto. “We’re all being told everything now benefits from digital technology, but does the customer understand exactly what that means?

“JVC’s brand statement is ‘The Perfect Experience’. It is our promise to customers; to propose a fulfilling lifestyle and create truly moving experiences through superior technology. All I can say to our customers is come and see for yourself the difference JVC can make.”

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Wednesday, April 21- 2004 @ 14:33 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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