JWT MENA scooped 10 trophies at the Effie MENA awards 2013. The network landed the Grand Effie with Vodafone Fakka, as well as 5 gold, 3 silver, and 1 bronze award for 5 pieces of work, over 9 categories, from 4 network offices. Since 1968, the Effie Awards have honoured marketing effectiveness, spotlighting marketing ideas that contribute to a brand’s success.
“This kind of a performance at the Effies is a testament to the 150 year legacy of the value JWT brings to its clients’ brands,” commented Vatche Keverian, CEO, JWT MENA, adding: “Shortlists from seven offices and winners from four indicate that Effectiveness is a common JWT culture.”
Gold Effies were awarded on the 20th of November 2013 to JWT Dubai for the ‘Nike LVL UP’ campaign, to JWT Jeddah for ‘Close Up – City of Smiles’, and to JWT Cairo for the ground-breaking multiply-awarded ‘Vodafone Fakka’. JWT Riyadh netted a silver for SABB ‘Little Space. Big Impact’ in the banking, finance & insurance category. Earlier in June 2013, JWT MENA was awarded the Most Effective Agency in MENA title by the Effies Global Effectiveness Index.
Commenting on the agency’s success, Amal Elmasri, Chief Strategy Officer, JWT MEA said: “JWT is the home of planning and effective campaign results begin with strategic planning. We are absolutely thrilled that our performance at the Effies demonstrates that we are able to deliver this for our clients across categories, across channels and across markets.”
Tuesday, November 26- 2013 @ 9:00 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.