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JWT tops ME advertising awards with five wins

United Arab Emirates: Tuesday, February 14 - 2006 @ 08:36

The world’s oldest advertising agency, and 4th largest in terms of billing, JWT impressed the jurors in several categories, and was the only agency with multiple awards coming from different regional offices – its Riyadh, Beirut, Bahrain and Dubai offices all contributed to the agency’s impressive showing, leading all other agencies in the region in number of awards.

“It feels great to win,” said Roy Haddad, CEO MENA, JWT.

“Having emerged as the top winning agency underscores the creative and strategic depth of the organization across all marketing disciplines throughout the Middle East.”

In winning medals in highly competitive categories such as TV Campaign of the Year, Print Campaign of the Year, Outdoor Campaign of the Year, and Integrated Campaign of the Year, JWT asserted its dominance of the awards and firmly established its reputation for developing high-impact and world-class creative work across its regional network.

In selecting the winners in these categories, the jurors looked primarily for advertising creativity, originality in execution and planning, as well as effectiveness of the campaign.

JWT’s Dubai office was the jurors’ unanimous choice in the Outdoor campaign category, winning the gold medal for its work on The One TV. The panel of judges was impressed with the creativity and originality of the artwork, as well as with the impact it had on delivering the desired exposure and top-of-mind awareness for the client.

The agency also received two silver medals for a television campaign produced for Domino’s Pizza by its Riyadh office, as well as for an integrated campaign executed for Heineken by its Beirut office. JWT Bahrain contributed a bronze with a print campaign for Zayani Motors, and JWT Dubai added another bronze with its outdoor campaign for the Dubai Autism Centre.

“We are proud to have one of the most imaginative and prolific creative teams in the region. They consistently produce compelling creative work as confirmed by these awards,”

added Haddad.

Colleagues and peers in the industry acknowledged the resounding success of JWT during the awards, affirming the agency’s stature as the region’s premiere creative powerhouse, consistently demonstrating high levels of creativity throughout its regional network. “It’s impressive what JWT has achieved across the region,” one senior partner at a rival multinational agency was quoted as saying.

The board of jurors for the awarding body established by Campaign Middle East was led by Jan Zijderveld, Chairman of Unilever Middle East, one of the biggest and most respected clients of the advertising industry. “The rest of our jurors represent the region’s most senior and most creative practitioners. We’ve balanced them across agency affiliations and specialties to take in all the major networks and disciplines including advertising, media, PR and of course, clients,” noted Tim Burrowes, Editor, Campaign Middle East.

“We take these awards as an inspiration and challenge to continue to deliver
outstanding results for our clients and to continue pushing the standards of excellence for creativity and execution in marketing communications practice in the region,” Haddad ended.

JWT was also one of six agencies short listed for the Agency of the Year award.

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Tuesday, February 14- 2006 @ 8:36 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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