The Dubai Lynx Awards has been designed to reward genuine creative excellence in the Middle East and North Africa.
In an unprecedented achievement, the agency’s success was delivered from across its entire network, with the Dubai Lynx Awards selection committee short-listing 68 of its adverts. Entries from JWT network’s Bahrain, Beirut, Cairo Damascus, Dubai, Jeddah, Kuwait and Riyadh offices were all short-listed to the final selection stage.
The ceremony, held at Dubai Media City’s Amphitheatre venue, then witnessed JWT convert the short-listed adverts into three Gold, seven Silver and seven Bronze awards in five different categories by the Dubai, Cairo, Beirut and Bahrain offices.
The highlight of the night saw the agency take home the Grand Prix award for its extraordinary outdoor ‘Lipton Tree’ campaign for Lipton Tea in Egypt. Meanwhile, JWT’s T.V., print and direct marketing campaigns for AIG Insurance, Amnesty International and Double A respectively, earned the agency three Golden gongs. Campaigns for Vodafone and Guinness saw JWT win Silver awards, whilst the agency’s work for Kit Kat Chunky and Pfizer won Bronze awards.
JWT’s success at The Dubai Lynx Awards is a tremendous feat considering the agency’s MENA network’s superb showing at the Cristal de la MENA awards earlier this year.
“The biggest win for me is the extraordinary spirit that binds this network. The deep-seated desire to better ourselves and to set our sights on a higher ideal is our greatest triumph,”
said Ramsey Naja, Chief Creative Officer, JWT Middle East & North Africa.
“It was an amazing night and a great night for the whole industry. I think we deserve the wins as a network. We busted our asses throughout the whole year and it paid off,” added Chafic Haddad, Executive Creative Director, JWT Dubai.
The agency’s outstanding performance at the event typified a night of excellence in Dubai Media City. The Dubai Lynx Awards 2007 played host to some of the most accomplished names from the creative industries across the Middle East & North Africa and demonstrated the quality that advertising agencies like JWT are producing in the region. The awards final selection committee is made up of top global executives from the world’s major advertising agencies and the voting process has been technologically equipped to ensure the most unbiased approach to the awards.
Thursday, March 22- 2007 @ 12:54 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.