The store, also named Kaizer, showcases the international lifestyle brand Braun Buffel of Germany as well, which has over a century’s heritage in handcrafted leather goods.
The chic interiors of this landmark store, done in beige and black marble and bathed in warm lights, will catch the interest of leather connoisseurs. The open store display encourages visitors to appreciate the luxurious feel of its product range, handcrafted from the finest hides available world-wide.
“By choosing to come to Mercato, Kaizer underlines the true refinement it pursues in its product line,” said Mr. Kaizer Federal, Managing Director of Kaizer.
“We are positive that the twin brand store will shortly develop as a one-stop shop, gratifying buyers who wish to make a fashion statement with their leather lifestyle accessories,” he added.
Even while bearing a high functionality quotient, Kaizer’s Zenith, Duncan and Celene collections incorporate the latest style trends and target an untapped niche in the premium-value retail segment. The 25-year heritage of the Kaizer brand is evidenced in the precise cuts, impeccable stitching and luxurious feel of its articles, each of which is offset by the brand’s signature crest symbol.
The Zenith collection offers men’s accessories such as wallets and key fobs, business cases and laptop bags and is characterized by gloss-silver metal fixtures on chic kid leather. Duncan – a throwback to a bygone era – is marked by antique-finish brass fixtures; the product mix extends to travel accessories as well.
The Celene women’s leather accessories range summons the croco-print leather of the late 80s, with special emphasis on the metal fixtures to underline the grit of today’s business-woman. Apart from these, Kaizer also showcases signature collections from international designers from time to time.
Covetousness in design, durability and affordability are the watchwords of Braun Buffel. The brand straddles the business, casual and fashion segments in leather goods with equal ease.
“Our resounding success at the corporate level led us to explore the booming retail sector,” stated Mr. Federal. “We also plan to enhance our brand equity and facilitate product line extensions,” he added. Moving on from its recent Mercato Mall milestone, Kaizer plans to roll out boutique stores across the UAE in the next 3 years including travel retail outlets within the region.
Wednesday, May 20- 2009 @ 13:57 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.