The Kanoo Group is one of the UAE’s leading businesses and has considerable experience in establishing joint ventures with major international companies. The new company will trade as Wolffkran Arabia LLC.
The main objective of the new business is to hire and sell tower cranes in UAE and surrounding countries. WOLFFKRAN is a market leader in the supply of very high cranes for large construction projects and will be provide the region’s youngest fleet of cranes for hire.
Operations began on 1st January 2007 from a sales office in Abu Dhabi and WOLFFKRAN Arabia plans to expand by opening additional offices in UAE to enable prompt service to clients. WOLFFKRAN Arabia aims to add 40 new cranes to its fleet in the course of 2007. The new business will be managed by Mr. Ditriech Sell who moves to the company from WolffKran GMBH and brings with him many years of experience in the industry.
“The contract is an important milestone for WOLFFKRAN in the Arabian market,” says Dr Peter Schiefer, CEO WOLFFKRAN. “We’re proud to have teamed up with The Kanoo Group, a partner with a broad and solid base in the Middle East and strong prospects for the future. We will be offering our 150 years of experience in crane building at the service of our clients in the UAE and across the region. Top-class engineering from German workshops and an excellent regional sales infrastructure amount to a perfect combination.”
The collaboration in late October 2006 between WOLFFKRAN and Kanoo Machinery at the Big 5 Show in Dubai was, for both companies, the first step down the road of joint marketing operations. WOLFFKRAN’s reference projects such as London’s Wembley Stadium, Vienna’s airport and Berlin’s new main railway station were instrumental in bringing this joint venture into being.
“We couldn’t have wished for a better partner than WOLFFKRAN,” says Mishal Kanoo, Deputy Chairman of The Kanoo Group. “WOLFF products have won official recognition as very efficient and extremely high quality tools. They perfectly complement our product portfolio in the crane sector. The sale and hire of the red WOLVES are both very promising areas of business for The Kanoo Group.”
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