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Xclusives and Kaza Club launch new joint customer rewards programme

Egypt: Sunday, September 09 - 2007 @ 16:51

The new membership bundle gives the members and cardholders ultimate privileges in dining, hospitality and retail that utilizes the visible results platform to offer customers a unique reward program with special discounts and entertainment incentives.

Each member of Kaza Royal Club, and each Xclusives Cardholder will enjoy 12 months of Royal Corporate Membership, 15-20% discounts from 600+ restaurants, up to 20% discounts in various top-notch retail outlets across Egypt and low corporate hotel room rates at all partner 4 and 5 star hotels throughout Egypt and the MENA region.

TVB Group International is the parent company, owner and operator of Kaza Royal Club throughout Egypt and the Middle East. TVB specializes in the design, development, and operating of specialized marketing hospitality programs. Xclusives Card was founded by On Line Media who is experienced in marketing, loyalty programs and Communications.

David Home, CEO and Managing Director of TVB Group International, said:

“We are excited about this new innovative strategy to bring together the largest hotel and restaurant membership programme with the largest retail marketing programme in Egypt. Both products compliment the other and the new combined product offers an unmatchable privilege and value bundle to our joint cardholders.”

Ahmed El-Gibaly, CEO of On Line Media, said: “We have over 15 years of experience in the design, development and implementation of loyalty programs for some of the largest multinational companies in the Middle East. We are confident that this new alliance will result in a broader scope of products and services, and that the new magnitude of value for money will benefit consumers and will result in increasing the number of satisfied cardholders.”

The result of this alliance is an association of knowledgeable and experienced companies dedicated to offering their cardholders diverse and prestigious products and services; the Customer Rewards Program is a dynamic example of this commitment.

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Sunday, September 9- 2007 @ 16:51 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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