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Spanish ceramic leader opens Middle East operations

United Arab Emirates: Tuesday, June 10 - 2008 @ 15:21

The new location joins Keraben’s existing operations in Spain, USA, Mexico, Portugal, The Czech Republic, Iran, India and Russia.

This decision has been taken due to the vigorous growth of its sales in the Middle East.

“Keraben has enjoyed an accumulated growth of some 85% in the Gulf over the past five years and this has been due to our determined international expansion strategy,” said CEO of Keraben, Rafael Benavent.

“We see the Middle East as an important market where we have seen huge demand for the Keraben brand of high end ceramic products.”

Keraben is to operate in the region in association with the UAE’s leading producer of ceramic products, Ras Al Khaimah Ceramics (RAK Ceramics).

“We see RAK Ceramics as an important associate and a company that we can work together with: RAK Ceramics shares Keraben’s high quality standards and concern for the highest levels of aesthetic appeal together with value and service for customers,” said Benavent.

Keraben’s Dubai-based operation will provide sales and support for customers throughout the Middle East, supporting distribution partners as well as providing services and customised solutions for both architects and designers in the region.

A $300mn privately held company, employing over 1,100 staff in its factories and facilities in Spain and globally, Keraben’s launch at the Burj Al Arab’s Al Falak ballroom saw a massive designer installation showcasing the company’s products to the region’s architects, interior designers and construction professionals.

“Keraben has a stated strategy of investing in high growth markets and we believe that this move into the Middle East is consistent with that strategy. We’re excited about the prospects for the market, about the potential of our relationship with RAK ceramics and about starting a long term relationship with the Middle East market that will take us forwards for many years to come,” said Benavent.

With a commitment to innovation that sees some 3% of turnover invested in research and development, Keraben is a major global ceramics industry player with over 60,000 square metres of daily production capacity and a $90 Mº investment in upgrading plant facilities over the past five years.

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Tuesday, June 10- 2008 @ 15:21 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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