The Kingdom Tower adorned in pink throughout October.
Pink was chosen as a symbol of the campaign, reflecting hope and desire for treatment and eradication of the disease; motivating people, institutions and organizations to support this event all over the world.
Kingdom Center took the responsibility of distributing flyers and brochures for visitors and employees in order to increase awareness and highlight on prevention actions, causes and treatments of the disease.
Kingdom Tower raised the slogan of the campaign in all its departments and floors. Entrances were decorated by flags, and covered by roses reflecting the pinky spirit of the campaign. Several medical parties were hosted by kingdom center to provide free examination; employees and shoppers were introduced to Breast Self-Examination, with emphasis on the importance and urge of early detection and continuous examination.
Kingdom Tower highlighted on the importance and value of these events that would raise rates of awareness regarding Breast Cancer disease among all of society parties, as well as stressing on the importance and role of early detection, which contributes to reduction of the disease expansion, and raises the ability of cure the tumor by 98%. Statistics show that approximately 20% of Saudi women are injured by breast cancer, and confirm that breast cancer has increased from 7.6% 10 years ago to the current 24% of all cancer cases.
It is worth mentioning that Kingdom Center is the first commercial mall center who took the initiative to warn of breast cancer independently. Kingdom Tower performance; all during the National Breast Cancer Awareness Month for breast cancer; is to insure the center responsibilities toward increase awareness and encourage people to apply self-examination, mammography and medical testing for an early detection of the disease.
As its social responsibility toward Breast Cancer, Kingdom Center is also committed to a range of diverse causes and events throughout the year to serve the community and enrich the knowledge and awareness socially, medically and religiously.
Saturday, November 10- 2012 @ 13:38 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.