The KIT digital solution extends Al Aan’s existing workflow as well as its IT infrastructure while maintaining the channel’s brand identity across different platforms.
“With KIT digital’s solution we have been able to automate the process of transferring broadcast content to the web efficiently and cost-effectively,” said Muhammad Irfan, Broadcast and Satellite Operations Manager at Al Aan Television. “This has enabled us to better utilize our resources, and to have our news web site updated instantly with the most current news. The whole process takes only a few minutes from the time a news story is aired on television to the time it is available for audiences to see on the web.”
As part of the implementation, KIT digital enhanced the existing Avid iNEWS Newsroom Computer System (NRCS) configuration, to allow journalists and news editors to flag specific clips to be automatically exported to the web. The solution was fully integrated with Al Aan’s iNEWS and Control Air systems, as well as with Al Aan’s web Content Management System (CMS), to automatically capture, encode and export to the Web all clips tagged in the iNEWS system. The video clips, together with the relevant metadata, are posted to the web within minutes of being aired.
It is commonplace today for broadcasters to post their news on their Websites. However many will perform this function manually or semi-automatically. Clips with their associated metadata are encoded for the web then uploaded to an online video platform. This process is inherently slow, prone to error and is costly to resource, especially on a 24-hour basis. The KIT digital approach ensures that the production process and workflow remain unchanged while allowing journalists to directly and easily select the clips for export to the web.
“This implementation is a first in the Middle-East” said Muhammad Irfan, Broadcast and Satellite Operations Manager at Al Aan. He added: “We like KIT digital because they not only understand the broadcast world, but also the Internet world — and most importantly because they were able to integrate their solutions into our workflow.”
Hossein Jalali, Al Aan TV ‘s Head of Online added “With a click of a button a time consuming process has now become fully automated. The iNEWS to web system reduces at least 50% of the daily routine work managed by the web editing team, allowing them to further concentrate on aggregating content.”
“Our innovative solutions such as our ‘Direct to Web’ system have changed the way broadcasters like Al Aan Television operate their business as it simultaneously offers workflow benefits and cost efficiencies,” said Gavin Campion, President of KIT digital. ”We are delighted to contribute to Al Aan TV’s online success. Al Aan Television’s highly skilled broadcast engineering and IT teams were quick to see the benefits of our solution, and were instrumental in facilitating its deployment in record time”.
Al Aan Television is a Pan Arab TV channel based in Dubai Media City. Al Aan Television is available free-to-air on Nilesat and Arabsat. The broadcaster offers original programming presented in an innovative infotainment format.
Al Aan Television aims to educate as well as to entertain while addressing the needs and aspirations of a young, dynamic and modern Arabic woman and family audience.
Sunday, February 20- 2011 @ 16:23 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.