From a single sewing machine and some orange vinyl to a global company with a cult-like following Paul Frank Industries (PFI), has been delighting young and old alike with its witty take on fashion and every day objects.
“We have been distributing Paul Frank in the Middle East for a number of years now and the response has been unbelievable. To be able to bring the full Paul Frank experience to Dubai with this flagship store fills us with incredible excitement,” Shehab Hamad, Director, Kitsch22.
“Dubai is quickly emerging as the hub of the new international marketplace of all things innovative and cool,” said Ryan Heuser, President and co-founder, Paul Frank Industries. “Our distribution partners are the ambassadors of everything cool in Dubai. Kitsch22 are on the pulse of everything lifestyle oriented from modern furniture, to Lomography cameras to Paul Frank they are a very important ingredient to our success and bring so many homes to their country.”
Over the years, PFI rolled out several lines of apparel and accessories: men’s and women’s sportswear, kids clothing, swimwear, eyewear, watches, and even home furnishings. The collection features three divisions – Paul Frank, Julius & Friends, and Small Paul – that cater to the trendy and stylish, sporty and casual, and children respectively.
“We are honored that people all over the world embrace our creativity and sense of humor. To be able to open up our store concept in a forward thinking region of the world such as Dubai will undoubtedly expose our brand to a well informed global traveler and reinforce our image, as we will sit along side some of the best brands in the world,” added Heuser.
The media has certainly sat up and taken notice of PFI’s unique spin on their products. PFI’s accesories, clothing, t-shirts, and other products have had excellent visibility. The brand has appeared in numerous movies, including blockbusters such as “Austin Powers 1 & 3,” “American Pie 1 & 2,” “Charlie’s Angels 2”, “National Treasure”, and “Just Friends.” PFI’s television coverage is equally as impressive: “The West Wing,” “CSI”, “ER,” “Saturday Night Live,” “The OC”, “Extreme Makeover: Home Edition”, and MTV’s “Punk’d” have all featured items from Paul Frank Industries.
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