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TV now merges with the Internet as Klipmart launches in Middle East

United Arab Emirates: Saturday, March 01 - 2003 @ 13:33

Setting new standards in advertising and delivering groundbreaking results, Klipmart pioneered this technology in the region with Emirates Airlines and Le Meridien Hotels.

Klipmart’s ‘Klip-Ads’ allow advertisers to run up to 60 second TV commercials online that play instantly when the page is loaded.

Klip-Ads do not require any plug-ins and will run on all connection speeds delivering crystal clear audio and video to a staggering 95% of browsers. Klip-Ads are essentially TV screens embedded in email and web pages.

“We are really happy with the results from our Klipmart email campaign,” reports Will McCallum, Internet Communications Manager for Emirates Airlines. “We sent out 100,000 emails with embedded Klip-Ads and received over 30,000 responses, making it our most successful email campaign yet.”

Chris Humphrey of Klipmart Middle East adds, “Klipmart provides advertisers the opportunity to deliver a truly integrated campaign, by running their existing TV commercials on the Internet and in emails. The number of Internet users in the Middle East is set to reach 25,000,000 by 2005. The online medium is now a major consideration for advertisers and embedded audiovisual is proving the most engaging and cost effective way to reach this audience. Advertising on the Internet costs significantly less than TV and is therefore a much cheaper way to reach the same audience.”

Founded in New York in 1999 Klipmart Corporation pioneered the rich media video business and has since expanded its offices to London and now Dubai. Chris Humphrey adds, “Klipmart brings to the region four years of experience in the US, working with clients such as Nokia, Coca Cola, Pizza Hut, Sony Pictures Entertainment, Warner Brothers and Toyota to name a few. Many of the sites on our network actively sell our product as part of their media arsenal, demonstrating their absolute confidence in Klipmart.”

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Saturday, March 1- 2003 @ 13:33 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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