This comes as a result of the extensive growth felt the need to set up a more established base in the area.
The primary role of the office will be to support of all our Middle Eastern and African clients with regards to sales and marketing, service and logistics.
The decision to open an office was made chiefly due to our clients’ growing demands for local presence in the region and through the need to receive products in a short period of time. These needs will be met by the establishment of a local warehouse, due to open this year. We are greatly looking forward to providing this heightened level of support to our clients in the region.
This office is the first in the Middle East for Knipex. The head office and production plant are based in Wuppertal, Germany. Besides Dubai, it has three other international subsidiaries located in Russia, China and the US.
Currently the main products for which the brand Knipex is known are Bolt End Cutting Nippers (also called Concretor’s Nippers) which are used mainly by the construction industry for fixing Monier iron in place with tie wire from a roll. This has been an area of great success for the company but it would like to reach out to customers in making them aware of other top quality products in its range such as insulation tools and crimping pliers for the automotive and aviation industry.
With its large population, rapidly growing economy, and richness in resources, the Middle East is of great importance for the company’s international business. Its biggest market in the Middle East is Saudi Arabia followed by UAE.
The company’s goal is to constantly improve the function, performance and ergonomic features of its tools and to provide enhanced alternatives to what is currently available in the market. It achieves this by focusing on customer requirements and offering innovative solutions with products that are long-lasting and reliable. The company’s 130 years of know-how enable us to deliver the best quality at a competitive price.
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