This project comes as a part of the company’s strategy to deliver the content of its various publications on the latest platforms such as iPhone, iPad, smart mobile and Android.
“Asharq Al-Awsat” (AAA) is the most influential newspaper that attracts a large audience base. Saudi Research and Marketing Group is determined to leverage the leading position of AAA through the launch of its native Android app to be followed later on by similar native apps for the other SRPC’s publications.
“We strongly believe that this launch will help widen the reach of the newspaper among its sophisticated audience worldwide,” Dr. Azzam Al Dakhil, SRMG’s CEO, said.
The AAA Android app, developed by KnowledgeView, displays Arabic content and multimedia for Arabic and non-Arabic supported devices.
The KnowledgeView’s advanced Android app technology allows offline browsing and sharing content through Facebook, Twitter and by email.
SRPC has chosen KnowledgeView after performing a thorough examination of the different technologies available worldwide.
“We are proud to have established a strategic partnership with SRMG, the largest publisher in the Arab world, especially on the digital technology front. Developing advanced and solid native apps for SRMG’s publications in such a little time is a great challenge we were happy to take and we look forward to more success stories with the group to help raising the bar in the ever changing and fast moving world of technology and content delivery,” Dr. Ali Al Assam, KnowledgeVie CEO, concluded.
Saturday, December 3- 2011 @ 16:46 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.