Traditionally a wholesale, industrial and commercial supplier, the company will enter the region’s domestic market having recognised an overwhelming demand for furniture to fill the thousands of housing developments going up each week.
“Wholesale production has proved lucrative for us, particularly in the UAE and Kuwait, however we will now look to expand by selling our products to individuals and supplying smaller projects,” said Ersen Uzumcuogiu, general manager of Koç Mobilya.
“The rate at which people are moving to live and work in the region equates to huge opportunities for us and capitalising on this new market is best done through a permanent regional base,” added Uzumcuogiu.
Koç which will be among 260 Turkish companies taking part in the ‘Made in Turkey’ exhibition from 4-6 June in Dubai, believes the shift from commercial to domestic clientele should prove no problem, having previously supplied prestigious private hospitals and government buildings in Istanbul.
“Our collections are modern and are sensitive to individuals’ tastes,” confirmed Uzumcuogiu, who holds an MBA and PHD in interior design.
The ‘Made in Turkey’ exhibition takes place from 4-6 June in Halls 1-2 at Dubai World Trade Centre. Large contingencies from the Turkish fashion, machinery and construction worlds will also be exhibiting at the show, now one of the largest national exhibitions to be held in Dubai by any individual country.
Hundreds of visitors from India, Kuwait, Saudi, Bahrain and Oman have all confirmed their attendance and senior government officials from both Turkey and the UAE will open the inaugural event.
Authorised and licensed by the Undersecretariat of Foreign Trade, ‘Made in Turkey’ is the Turkish Government’s first official trade fair in the UAE aimed at generating bilateral business and comes at a time when the Turkish Government is pursuing a free trade agreement with the GCC countries.
Monday, May 23- 2005 @ 12:33 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.