Understanding the mindset of its customers in the Middle East, Kohler, a global specialist in kitchen and bath design and technology, announced the launch of its Tailored Vanity collection, a compilation of products that afford homeowners the ability to personalize their entire grooming space.
The collection offers five vanity design styles with customizable options including drawer/door configurations, hardware, organizational accessories, color, finish, as well as countertops and sinks.
“The launch of the vanity program is an important step for Kohler as we expand the scope of our business in the Middle East,” says Jerome Michel, Managing Director, Europe, Middle East & Africa Region, Kohler Brand.
“Not only can we provide customers with a customized grooming space, we have streamlined the bathroom design experience for each area of the bathroom, from showering, faucets and toilets to vanities, tops and accessories. Simple luxuries like electric outlets that are integrated into the vanity make a huge difference,” added Michel.
“When consumers design their vanity space, they think about it in exactly that way: as a space. It’s not an individual sink or drawer or mirror, it’s a space where they start and end their day. This space serves a functional but also emotional need for homeowners,” commented Mohammed Nada, Regional Marketing Manager, Kohler Brand. “The goal of our new collection is to guide homeowners, whether on their own or with the assistance of a design professional, through the customization of their entire vanity space. The program simplifies the process but still gets them what they want – a bathroom that reflects their own unique personal style,” added Nada.
The Tailored Vanity collection follows a basic four-step process:
1. Choose your exterior: multiple vanity styles, sizes, configurations, installations, and wood finishes.
2. Choose your interior: user-centric organization accessories: integrated electric outlets, bamboo storage trays and dividers, adjustable shelves, and rollout drawers.
3. Choose your top: variety of vanity top materials, sizes, shapes, and colors.
4. Choose coordinating components: finish-matched mirrored solutions, sconces, hardware, bridges, and lap drawers.
The five styles of vanities included in the collection – Poplin, Damask, Jacquard, Jute, and Marabou – offer a range of aesthetics to blend seamlessly in any bathroom environment from traditional to eclectic to contemporary. Each vanity carries its own unique characteristics, and in conjunction with the hardware and accessories, tells its own story of style and organization.
In addition to introducing the five new vanity styles, Kohler brings to market new ceramic vanity tops (Ceramic/Impressions) and solid surface countertops (Solid/Expressions). These two materials join Kohler’s existing enameled cast iron vanity tops (Iron/Impressions) to offer an array of design solutions that complement the vanities. New matching mirrored cabinet and hardware solutions complete the look and tie the entire space together. Electric toothbrushes and rechargeables can now also be stored inside the cabinet within reach, reducing countertop clutter.
For more information please contact:
Regional Marketing Manager
Tel: +971 4 364 2650
Mohammed El Batta
Tel: +971 4 4317178
Tuesday, March 4- 2014 @ 11:32 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.