The launch comes one day after a star-studded, VIP filled, cocktail reception; celebrating the opening of Korloff Corner at Vendome Palace in Ego Mall. Together, the two stores are the only locations in Egypt to find Korloff precious items.
To mark events, Korloff artistic director and CEO Daniel Paillasseur was on-hand to celebrate the grand openings. Paillasseur’s name is world-renowned in the jewelry industry, and his presence underscores the importance of the launch.
As Korloff’s first boutique in Egypt, the location at City Stars Mall features some of the designer’s most coveted collections such as the Lady Korloff, Fantasme, and Cancun.
The boutique will not just sell Korloff’s line of famous jewelry however – it will also feature the French designer’s increasingly popular line of luxury watches. All of Korloff’s timepieces feature an original design that is fashionable and practical. The elite watches are made in Bienne, Switzerland and all jewels are shaped by hand.
The expansion into the Egypt market is seen as a major move for the Parisian diamond company, which explains why Daniel Paillasseur personally attended the debut.
Born in Lyon in 1948, Paillasseur has established himself as one of the eminent experts in the world of jewelry. He founded Korloff in 1978, choosing the name from an 88-ct. black diamond that was once owned by the Korloff Spojinikoffs, a noble Russian family. According to legend, the stone brings happiness, luck and prosperity to whoever touches it.
The diamond left a lasting impression on Paillasseur the second he first held it, captivating him with its magic and beauty. Today Korloff owns the black diamond, which has become the soul and symbol of the company.
Paillasseur’s vision can be seen in everything that Korloff does. From the jewelry, to the boutiques, to the fashion lines; his passion for originality, creative use of colors, and experimenting with different materials, is reflected in the Korloff name.
His presence at the event shows that Korloff has every intention of maintaining the highest of standards for the Egyptian market. Paillasseur’s bold leadership and creative vision will help bring Korloff the success it has already seen in the rest of the Arab World.
Daniel Paillasseur’s belief is that everything his company does should be done in-house, in order to ensure perfection in even the smallest details. His hands-on approach sets Korloff apart from the other brands and brings a level of quality and beauty to all of its products.
Wednesday, June 18- 2008 @ 12:04 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.