The program, titled “Amazing Arabs! The Corporate Nation” was telecast globally on July 16, 2007 between 20.00 – 21.00 hours and rebroadcast on July 22, 2007, between 11.00 – 12.00 hours, subject to dates and time zones.
It highlights the economic development of the UAE, particularly Abu Dhabi and Dubai and has a strong cultural component. It is sponsored by Ks Holding Co Ltd, specialists in foreign real estate investment and technology transfer consulting. The company promotes business exchanges between Japan and countries of the Middle East.
The program is anchored by Al Moamen Abdalla, who gives an insightful report on the region’s economic situation with a reference to Arab and Islamic culture. He bases his report on the economic relations between Japan and the Arab World and introduces Arab and Islamic culture, business practices and the environment and natural beauty of the land, which may be largely unfamiliar to the Japanese.
In the course of the report, Abdalla interviews Ambassadors of Gulf Cooperation Council (GCC), visits the Palm Island, Jumeirah, which is a hotel built right inside the coastal waters of the Arabian Sea, talks live from the construction site of an undersea tunnel and monorail station being built by Dubai branch of the Taisei Corporation, Japan, interviews the Vice President of Jebel Ali Free Zone Authority (Dubai’s biggest free zone) Ibrahim Al Janahi and presents an exclusive interview with Dr. Ali Ahmad Macha’el of the Islamic Affairs & Charitable Activities Department.
He also goes one-on-one with multi-cultural visitors at Dubai Mall of Emirates and gets inside views of Middle East-Japanese relations by interviewing the Saudi Arabian, Egyptian, Qatari, Bahraini and Omani Ambassadors to Japan.
UAE-Japanese relations are also emphasized. Japan imports 25 per cent of its entire crude supply from the UAE. Japanese companies are also intensely involved in developing oil fields in Abu Dhabi. The program focuses on Abu Dhabi’s upcoming free zone called the Zone Corp and the mangrove planting project of the Japan Oil Development Co Ltd (JODCO) in the Emirates. The camera pans over local landmarks like the Gold Souk and Bastakia Heritage Area and gives overviews of real estate majors like Nakheel and Emaar and has sessions with Japanese companies operating in the UAE. Experts from the energy sector also give their views on the oil industry.
There is a feeling that the image the Japanese have of the Middle East is limited to oil, natural gas industries and the Iraq War. While there is no doubt that there is a large number of huge projects and infrastructure development in the Middle East with a backdrop of oil money (according to Japan Center for International Finance assessment, $1,200 billion of capital is being managed; 30 per cent of the total cranes of the world are in Dubai), the program also presents the daily lives of locals. It captures such UAE symbols like seven-star deluxe hotels Madinat Jumeirah and Burj Al Arab and takes a look at the Burj Dubai, slated to be the world’s tallest free standing structure when completed, with hotels, residences and offices.
“Amazing Arabs! The Corporate Nation” also discusses relevant issues like how will oil money be managed in the future? What happens when the oil runs out? In short, as Abdalla says, “this program will give a better understanding of Arab society. It introduces the ever-changing Arab and Islamic society to Japanese people.”
According to sponsor Ks Holding Co Ltd,
“Unfortunately Japanese investors reveal a distinct lack of understanding and appreciation of Middle Eastern culture and its environment. The expansion of Japanese enterprises into the region has been limited to oil, LNG, general contracting and finance.”
“Our TV coverage will inform Japanese viewers of the expectations Middle Eastern people have for Japan and the history and culture of the region, its current conditions as well as the popular sightseeing spots, all as part of our company’s first step in building a friendly and solid business relationship between Middle Eastern countries and Japan.”
Audiences, not only in the Middle East and Japan, are most welcome to watch the growing synergy between the Middle East and Japan.
Sunday, July 22- 2007 @ 10:39 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.