Speaking about the company’s vision for the Middle East region, Trenker said: “KTM is proud to be opening the doors to its new, flagship store for the region, right here in Dubai. By doing this, we are planting the seeds that will support the company’s future growth, built around the exciting model line-up we have.”
The company also revealed that it will be hosting a special ‘Orange week’ at the new showroom, which is located on Sheikh Zayed Road. Named in honour of KTM’s signature colour, ‘Orange Week’ will be held between January 30 and February 4, and will feature great deals and discounts, free Red Bull and some great prizes.
‘Orange Week’ will also see the launch of a new initiative between KTM-UAE and Abu Dhabi Commercial Bank (ADCB) that will allow buyers of KTM bikes to access special finance packages from the bank.
The launch of the new store comes at a time of impressive growth for KTM, which also revealed its plans to continue to invest in expanding and developing its dealer network in the UAE and the rest of the Middle East. The Austrian brand, which is the market leader worldwide in the off-road segment, is especially popular in the region and produces the bike of choice, whether it is for street, off-road or ATV riding.
In the last three years, KTM has radically outperformed the market, increasing its UAE share in the off-road segment from 8% to 30%, against an overall market that dropped by 45%. Ahmed Al Shafar, President of the Al Shafar Group, announced that, by investing in the new showroom and after sales facility, the company plans to increase sales by a further 15% in 2011.
“We are totally committed to the brand, as evidenced by the investment in this new flagship store, which will help us as we strive to provide the highest levels of customer service,” said Al Shafar. “Furthermore KTM Middle East is focused on developing an importer network throughout the Middle East to ensure that there are firm foundations in place for the KTM brand across the whole region.”
Sunday, January 30- 2011 @ 9:33 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.