The name suggests high performance but Octane is as much about servicing a community as it is about servicing its members’ Audis, Peugeots or VWs. Envisaged as a club for select members, Octane will cater for the social interests of its customers as well as offer technical advice and car service schemes at economical rates. It is a service center in accord with Dubaians’ search for the “right attitude”, a hassle-free service and a chance at networking with the “right crowd”.
“Our market research clearly indicated the presence of white space in the automotive service industry. As vehicle registrations continue to grow in double digits reflecting the population boom in Dubai, we felt that there should be a service alternative to dealerships”,
says Rami El Malak, Octane Co-founder.
Besides having access to the city’s only independent specialist in Audi, VW and Peugeot, Octane members will have an opportunity to participate in private events ranging from local gatherings to full-blown beach parties, from lifestyle events to networking dinners. There are plans to take Octane to other cities across the region, where members outside Dubai will have their own events but join the Dubai members in Octane’s regional functions.
More notably, owners of Audis, Peugeots and VWs will never have to be mistreated by one garage after another. And soon, owners of Porsche, Mercedes and BMW will have access to an Octane membership and never have to be presented with a questionable bill, the more questionable delays or, most shockingly, a questionable service.
Kicking off the pre-launch phase on August 15th was Octane’s welcome pack of free car service and discounts, offered to the first fifty who book a service or sign up for a membership but due to the high demand, Octane is offering a free car service to the first seventy-five as well as 40% discount on labor to everyone who visits the Octane concept center before September 15th.
A state-of-the-’deco art’ concept lounge is the first thing an Octane customer will see. It is an area where Octane members can kick back on comfy sofas, listen to contemporary music, access the Internet or simply have a cocktail or a cappuccino, without wondering if the team working on their Audi / Peugeot or VW actually has the technical know-how or, more pertinently, if they are putting that know-how to use.
Run by a team of ‘high-octane’ young business execs who are motor enthusiasts at core, Octane employs a team of Audi, Peugeot and Volkswagen experts with more than twenty five years of combined experience and is conveniently located between interchanges 3 and 4.
For those with little auto-knowledge who want to leave their cars in safe hands, the lifestyle center offers warranty packages, service repairs, electronic diagnostics, engine/gearbox overhaul, 24 hours road assistance and a membership to the Octane Community.
Wednesday, August 16- 2006 @ 11:11 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.