The launch marks a strategic development in the growth of the South African mobile market. Oger Telecom a leading telecommunication, multi-media and information technology holding company based in Dubai, considers South Africa an anchor nation for its mobile operations. With operations in, the Kingdom of Saudi Arabia, Lebanon, Jordan, Turkey and South Africa, Oger Telecom has sealed a valuable partnership with one of Europe’s most favored brands; Virgin Mobile.
Dr. Paul Doany, Oger Telecom’s CEO emphasizes, “The success of Cell C in South Africa makes us doubly pleased to be launching Virgin Mobile South Africa. We believe that this partnership will increase the competitive landscape in South Africa, using the Cell C mobile cellular network. This partnership also reinforces Oger Telecom’s commitment to Cell C and the South African nation.”
Sir Richard Branson says, “South Africa represents a great opportunity for our mobile phone business. We plan to deliver value for money and great customer service. Cell C offers us a great network and coverage in South Africa. A quality network is fundamental in helping us deliver to customers the value and products for which Virgin is known.”
Today, with over three million subscribers, Cell C is the third licensed operator, with approximately 10% of the South African mobile market. As one of South Africa’s highest brand equity companies, Cell C will provide Virgin Mobile with an advanced mobile cellular network infrastructure. Cell C will carry all of Virgin’s voice and data traffic enabling Virgin Mobile to build its unique style of wireless communications services to consumers. Virgin Mobile will act independently and intends to aggressively compete with the three current mobile operators, including Cell C.
Jeffrey Hedberg, CEO of Cell C also commented, “We welcome the entrance of Virgin Mobile South Africa who bring their distinctive brand of innovative service and customer focused culture to the South African market. The winner here is the South African consumer.”
Virgin Group and Cell C have created via their investment in Virgin Mobile South Africa over 500 direct jobs and 200 indirect jobs, of which 70 percent will be earmarked for previously disadvantaged individuals.
Cell C is 25 percent owned by its black empowerment partners CellSAf, 15 percent by Lanun and 60 percent by Oger Telecom.
Monday, June 26- 2006 @ 16:57 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.