“The buzz about Augmented Reality (AR) is growing in the MENA region. And while AR has been around for a few years, the technology has been slow to catch because of the proliferate creation of bespoke AR apps. By teaming up with Etisalat Ogle It! is being pushed on a mass scale throughout the region so users need only download one application that works for all brands. There’s no doubt that we will see increased entries using Augmented Reality technology in the future,” says John Dickenson from Ogle It! Middle East.
This year the Festival Programme and Winners Book will feature various augmented pieces providing a unique experience for readers, including the chance to see and hear what the panel of judges have to say.
Ogle this photo on the left to see a video of visitors having an augmented reality experience by interacting with a falcon at the GITEX 2012 launch. Search for ‘Ogle’ and download the app FREE from the MAC App Store or Google Play. Open the app and hold your phone over the photo to see the video.
Tuesday, January 22- 2013 @ 13:20 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.