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OKI unveils expanded printer range to MENA consumers as part of ‘print smart’ growth strategy

United Arab Emirates: Wednesday, June 13 - 2012 @ 16:44

OKI has unveiled their latest solutions to Channel partners in the UAE at an exclusive event held in Dubai this week following the company’s showcase at Gitex Saudi last month.

The new product launch comes as part of OKI’s strategy to offer competitive, cost-effective solutions to businesses of all sizes across a range of industries in the Middle East.

“We’re excited to reveal the latest Oki Range, which is based on the precise needs of SMB’s and large organizations, to consumers and channel partners in the region as part of our our aggressive aim to double our sales in EMEA,” said John Ross, General Manager for OKI Middle East, India, and Africa. “We’ve completely revamped the range and are proud to offer cost-efficient and environmentally friendly solutions that will help businesses print smart.”

Over half of the revised product range consists of new or upgraded products, creating the opportunity to significantly increase the company’s footprint in critical markets.

Moreover, businesses of all sizes are set to benefit from the energy saving benefits Oki’s green technology products, which are now in compliance with the latest European regulations and are based on the company’s unique proprietary LED technology.

“We aim to improve green practices in businesses across the region as carbon emissions become a growing concern for leaders and decision makers,” said Ross. “We hope businesses will realize that the use of green technology will ultimately cut costs and carbon emissions simultaneously.”

The extended OKI range boasts improved product performance and upgraded features that will help micro-businesses, SMB’s, and larger businesses “print smart.” Product unveiled at the Channel event are included in the following ranges:

Colour/Mono Multi-function products (MFPs)

OKI has launched the new MB491 (four-in-one print/copy/scan/fax), which completes the MB401 Series of A4 mono desktop MFPs. These combine outstanding software utilities, cost and energy saving features and a reverse automatic document feeder (RADF) as standard, all in one ergonomic and ultra-reliable device.

Ease of use is also improved thanks to a new operating panel with 3.5” display. A separate print cartridge and drum offers better drum life utilisation and easier access to consumables.

The new MB441, MB451 and MB451w also join OKI’s range of successful mono MFPs. They are designed to offer the cost and space-saving benefits of combining print/fax/copy/scan capability within a single compact device to the smallest business user without compromising on quality.

Additionally, the latest A4 colour MFPs – MC352dn/MC362dn/MC562dn – provide a typical example of how OKI is raising the bar in terms of performance and reduced energy consumption in this key sector.

Colour Single Function Products (SFP)

The new C331dn, C511dn and C531dn A4 colour SFPs combine fast print speeds, high print quality and low running costs with strong B2B specification, including duplex, PCL and network capability. They include high consumables yield and a power management function, to automatically shut down when the device has not been in use for a certain duration.

Furthermore, the C800 Series’ advanced design delivers this enhanced functionality within the smallest footprint of any product in this sector.

The complete OKI product range is underpinned by the company’s unique proprietary LED technology and comes with a three-year warranty, which gives SMBs peace of mind and confidence in the robustness and reliability of their OKI device.

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Wednesday, June 13- 2012 @ 16:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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