Oman Road Safety Association (ORSA) has announced a new youth awareness programme entitled “Be Street Smart” after signing a partnership agreement with Oman Oil Company (OOC).
The agreement was signed by Amor bin Nasser Al Matani, ORSA Chairman and Mulham Al-Jarf, Deputy Chief Executive Officer of OOC.
On the occasion, Amor Al Matani, ORSA Chairman, said, “Be Street Smart is inspired by His Majesty Sultan Qaboos’ speech in 2010 in Saih Al Makarim where he urged all of us to start taking responsibility to reduce the impacts of road traffic crashes. As the Oman Road Safety Association, it is our ultimate duty to address road safety issues within the community we live in and not only reduce them but also educate the people on safer driving and road use. Our partnership with Oman Oil Company enables us to build capacity among youth and highlight the importance of road safety field by creating access to relevant road safety training and awareness programmes. These initiatives will support the development of the general public and encourage the youth of Oman to engage and play a greater role in transferring road safety knowledge to peers and friends.”
“We continue supporting our communities with initiatives that have direct positive impact on their day-to-day lives. Raising the awareness of road safety falls under OOC’s strategy to integrate social responsibility and sustainability into all our operations. The diverse pool of local and expat participants from public and private educational institutions will enhance the programme’s reach to all communities across the Sultanate. Therefore, we are supporting this cause and realising its importance towards a brighter future, full of possibilities for our children and young people,” said Mulham Al-Jarf, Deputy CEO of OOC.
‘Be Street Smart’ will select students and young people from ORSA and AIESEC in Oman to become Road Safety Educators who will enrich the project with their own experiences and knowledge and become ambassadors of road safety in the Sultanate. The Educators will conduct regular workshops to train youth from selected colleges and universities in Muscat, Al Batinah North, Al Batinah South, A’Dhakhliya, A’Sharqiya North, A’Sharqiya South and Al Buraimi, with guidance and support from ORSA.
Commenting on the project, Shaima Al-Lawati, ORSA Chief Executive Officer said, “Education is our primary resource for achieving safer roads and with the participation of Oman’s youth we will be able to deliver these messages in an effective way to change the attitude and behavior of the community. Be Street Smart will introduce Road Safety Educators and train them on road safety best practices. It is designed to transfer knowledge and empower the youth to make a difference and pass on what they learn from us. Our target this year is to reach 1200 youth in Oman and we will only be able to achieve this by giving these young minds the opportunity to be part of the change we want to see.”
“The sustainable nature of this initiative as well as interaction of youth is what made us very excited about being involved in the agenda of training Road Safety Educators”, said Al Mutasim Al Sariri, Head of Corporate Sustainability Department at OOC.
“It is not about training the first 20 volunteers on best practices of road safety, it is about these individuals transferring the knowledge they acquire to their peers at work or friends and family afterwards. In addition, they will be tasked to conduct workshops in various organisations and each will commit to training 10 more people. This is an exponentially sustainable model at its best and we are here to help them fulfil these commitments.”
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