whether operating in conventional hardware-based environments, transitioning to an IT-based model or creating entirely new facilities based on the most advanced technology available broadcasters can benefit from the new features.
OmniBus iTX is the next-generation solution that makes the conventional broadcast automation, master control and playout chain obsolete.
Combining and exceeding all the functions of a conventional transmission chain in a single, integrated suite of software applications, iTX is flexible, open and feature-rich, and offers a cost-effective and highly responsive end-to-end solution for a wide range of operating environments.
With market-beating support for SD and HD, and exceptional ability to integrate with third-party systems, iTX delivers the most powerful solution available while significantly reducing the investment required to launch and operate high-quality channels in broadcast, IPTV, mobile TV, disaster recovery and business continuity applications.
This lightweight solution sources content automatically from existing video servers, transferring content as required to a remote location where an iTX playback engine interprets the transmission schedules to provide a parallel service. It includes an automatic service for the insertion of evergreen content to fill schedule gaps for which content is not available, such as during live events. The service intelligently selects a piece of standby content based on the duration required and business rules defined for that channel.
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