It will commemorate the milestone with a series of global philanthropic initiatives, including donating 90 creative brainstorm sessions to nonprofit organizations over a period of 90 days. Ketchum Raad will be supporting Mawaheb, a nonprofit organization dedicated to helping adults with special needs reach their highest potential through art and aid in the development of necessary life skills.
“As we celebrate our 90th anniversary, we are looking ahead at how we can continually increase the value we deliver to our clients, colleagues and the communities in which we live and work. To keep our focus on the future, we will be celebrating our anniversary by improving the lives of those less fortunate,” said Rob Flaherty, senior partner and chief executive officer of Ketchum. “Ketchum has a rich history and culture that we draw upon to help guide the decisions we make for the firm every day. I am extremely proud of the enormous success Ketchum has achieved to date, and with that success comes the responsibility to propel our business and the industry forward during this time of opportunity.”
Driven by the belief that the power of communication can create a better world, Ketchum has a long legacy of providing pro bono support to nonprofit organizations through hands-on volunteer efforts, fundraising campaigns and strategic counsel. For the next 90 days, Ketchum colleagues will lead and participate in creative brainstorms to assist a local nonprofit in overcoming a challenge the organization is currently facing. Ketchum Raad will be supporting Mawaheb, an art studio where student artists with special needs can learn artistic skills and develop their self confidence in a relaxed safe environment.
Nicola Gregson, Managing Director Ketchum Raad said, “As a part of the Ketchum family for the past 10 years, Ketchum Raad is delighted to be a part of this 90th anniversary”. Gregson added, “As we celebrate this milestone is important to remember that we cannot succeed in business whilst ignoring the world around us. We believe that companies make the best social contributions by offering their experience and professional knowledge to the communities around them. In Ketchum Raad’s case, this is communications”.
This year also marks Ketchum’s fifth anniversary with Room to Read, a global organization focused on transforming children’s lives through literacy and gender equality in education. Underscoring the importance of Room to Read’s mission, Ketchum Raad recently launched a series of literacy communication workshops, Hello Hakawati!, to benefit Dubai school children struggling in language classes, as part of its social responsibility program.
The workshops are designed to encourage students to develop a deeper interest in reading and become proficient storytellers by engaging them in activities such as character creation, setting descriptions and story development. Held once a month, Hello Hakawati! also aims to improve students’ confidence and communications skills through dedicated time with mentors from Ketchum Raad.
The cornerstone of Ketchum’s 90 successful years is the partnerships it has developed with its clients throughout the years, said Ketchum senior partner and chairman Ray Kotcher: “With some of the longest-standing relationships in the communications industry, our clients have placed their trust in us to help them advance their brands and build their reputations. Together, we have created a number of the most recognized and sophisticated campaigns in the industry, from feeding Stouffers products to the Apollo 11 crew, to developing and coordinating the Atlanta Olympic Games Torch Relay, to helping Doritos pioneer consumer-generated Super Bowl advertising, to supporting IBM’s Centennial celebrations, including the world’s largest Day of Service event.”
Flaherty said, “Looking forward, we aim to be the most valued communications consultancy in the world. We will do this by ensuring our teams are working seamlessly across any geography where our clients need us, increasingly integrating paid, earned, shared and owned media, and providing detailed marketing analytics that allow companies to evaluate effectiveness and optimize their budgets.”
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