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Antara Gold batteries launch ‘heart of gold’ CSR drive with Dar Al Atta

Oman: Monday, August 05 - 2013 @ 15:49

Not just this, the brand also lent their support to another initiative by Dar Al Atta that distributed coupons among Omani families towards new clothes for their children this Ramadan. Under the initiative one coupon worth Rial Omani 10 was given to each child.

Commenting on the sponsorship, Mr. S Gopalan, CEO, Reem Batteries, manufacturers of Antara Gold said: “Being an Omani brand, we felt that the holy month of Ramadan was the ideal month to launch our ‘Antara Gold – heart of gold’ campaign under which we have a series of year-long initiatives where we are putting our CSR beliefs and principles into practice. As a brand that is committed to social responsibility, Antara Gold was delighted to support the Dar Al Atta – a force for good in our community, serving people in need all year round.

He continued, “Under the ‘heart of gold’ campaign we will be supporting and being a part of initiatives that only a ‘heart of gold’ can render. This of course is the hallmark of brand Antara Gold’s philosophy. Also, it is a lesser known fact that the battery is the heart of the car, and not the engine as popularly believed. Through our ‘heart of gold’ initiative we hope to make people aware of this and the fact that they need to look after the heart of their car just as they do for their own heart and health.”

Organised at Wadi Kabir’s Friday Market arena over two days, Antara Gold sponsored Iftar food to almost 600 workers to enjoy their Iftar meals away from the summer heat. Being a home-grown Omani brand, their support to Dar Al Atta’s programs such as Iftar sponsorship and new clothes for Omani children come as no surprise, as it reflects the brand’s corporate responsibility towards the nation to which it belongs and its people.

Manufactured by Reem Batteries & Power Appliances Co SAOC at a state-of-art plant in Russayl’s industrial area, Antara Gold Batteries are made with Lead-Calcium-Tin technology and have superior quality plates, which are thicker and have stronger cast grids. Designed to last longer, Antara Gold maintenance-free batteries are an ideal solution for modern day cars because they offer no maintenance, greater overcharge resistance, reduced terminal corrosion and longer life. Reem Batteries is a 100 percent Omani-owned joint stock Company, and a part of the Omzest Group. Set up in technical collaboration with the world’s most renowned battery manufacturer Johnson Controls, USA, the company is one of the largest ISO: 9001-2008, OHSAS 18001:2007, and ISO 14001:2004 certified manufacturers of dry and wet charged automotive batteries in the Middle East.

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Monday, August 5- 2013 @ 15:49 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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