Acknowledged as the ‘best automobile in the world,’ the quintessential Mercedes-Benz is the ultimate vehicle in luxury automotive development which will inspire and define the entire industry for years to come.
Attended by VIPs, dignitaries Daimler-Benz officials, as well as Zawawi management and personnel, the launch featured a historical account of how the S-Class gained its famed reputation as the ‘best automobile in the world.’
“It is fitting that the flagship Mercedes-Benz is the first new model to be launched with an event at our brand new flagship showroom.The S-Class represents the very best of what can be achieved, aspiring to the best automobile in the world – it is a legendary automobile that has evolved through years of dedication brought by defying any technical, design or engineering limitations,” said Mr. Craig Hardie, ZTC CEO – Automotive.
“The S-Class is the pinnacle of our luxury automotive offering, and sets standards for many years to come for both Mercedes-Benz brand as well as the automotive industry. We are determined to continue to mirror this aspiration, with our commitment to providing our community with nothing but the best,” added Hardie.
Attending the launch from the Daimler Middle East and Levant headquarters in Dubai, Frank Bernthaler – Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant –said, “Admired for its ability to glide effortlessly with a power and prestige that commands understated respect, the revered S-Class has achieved a status in the Middle East bordering on the legendary. But the S-Class is no mirage. With every new generation of S-Class, customers across the region expect it to set standards across the board to retain its accolade as “the best automobile in the world.”
With the three engineering priorities “Intelligent Drive”, “Efficient Technology” and “Essence of Luxury”, the new S Class extends the boundaries of technology on many levels.
Perfection to the last detail results in “The Essence of Luxury”. This pursuit of the best is particularly noticeable in the interior: whether it is the seats or the air conditioning, the controls or the design, the infotainment or the comfort and safety in the rear – new ideas, their painstaking realisation, and highest perceived quality underpin the high standards that the engineers have set for the Mercedes-Benz flagship model – and for themselves.
The same applies to safety. What started with PRE-SAFE ten years ago and continued with DISTRONIC PLUS has now resulted in a new dimension of motoring: comfort and safety are merged into one. Mercedes-Benz refers to this as “Intelligent Drive”. A whole host of new systems makes the new S-Class even more comfortable and even safer.
The S-Class is so efficient that it almost sounds utopian: within ten years Mercedes-Benz, by realising “Efficient Technology”, has almost halved fuel consumption in the 150 kW output category to 4.4 litres per 100 kilometres, for example, while the drag coefficient of the new S-Class (cd=0.24) clearly undercuts the previous model’s figure and sets a new benchmark in this segment. Furthermore, the new model is the world’s first car to dispense entirely with light bulbs in favour of LEDs, pointing the way ahead once again.
“As the exclusive distributor for Mercedes-Benz in Oman, it has been an honour for Zawawi Trading Company over the years to deliver the promise of luxurious motoring to the people of the Sultanate. We have always strived to achieve new standards for our customers here in Oman. Our vision has always been to surpass customer expectations, to establish long term relationships and premium automotive experiences that last not just lifetimes, but generations,” added Hardie.
Wednesday, July 24- 2013 @ 12:45 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.