According to the survey, 61% of internet users research products online before buying them, while 43% have purchased before.
The survey shows that over 53% of internet users in the age group of 35+ years buy online occasionally, followed by age group 26 to 35 years (52%) then group 16 to 25 years (41%).
Some of the reasons mentioned by respondents on why don’t they purchase online more frequently is the fear from credit info theft, in addition to the fact that they can’t tell what the product really looks like and they can’t return the product if they didn’t like it. However, they are motivated to shop online because they find better offers, can compare products easily, surf wide range of products comfortably from home, or have a wide range of payment options.
Around 41% buy online games, 31% to 28% tend to purchase computer software and electronics while 17% to 13% buy clothes, music, movies, accessories, books and magazines online.
Wednesday, December 28- 2011 @ 16:20 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.