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Orion Congress bring’s world’s tourism movers and shakers to Dubai

United Arab Emirates: Thursday, October 09 - 2008 @ 11:31

“We have assembled some of the highest calibre speakers in the industry and are delighted with the response for Saturday’s event.” said Mr Fritz Gubler, Chairman, ORION Hotel Schools who has just arrived in Dubai to open the Congress.

“We have added one more speaker to the line up, Mr John McGaw, CEO of Killik & Co (Middle East and Asia) who will present, The State of the Economy.

He will discuss what is happening now, why it is happening and what we should expect in the future and the impact on tourism. It’s going to be fascinating.” said Gubler.

What’s Next in Marketing…

Richard Rosebery, Founder of Select Hotels and Resorts and Director of The Profit Motif, Sydney Australia will present global trends and how these will affect the future of travel and hotel marketing.

Ghassan Aridi, CEO Alpha Tours will present the importance of branding.

Max Hitchins, The Hospitality Doctor, will speak about The IPhone as a space age marketing tool and Cloud Computing for futuristic collaborative marketing.

Dr David Horrigan, Director of Marketing Curriculum, Glion Institute of Higher Education, Switzerland will provide an academic overview of the future of marketing.

What’s Next in Operations…

Professor Keith Johnson, a leading academic in the field of Tourism & Hospitality at Leeds Metropolitan University, UK will discuss the topic Spermatoid, Lukewarm Tadpoles; seeds of ideas that might grow up to influence the hospitality industry.

Peter Fulton, Managing Director of Hyatt International, South West Asia will share Hyatt’s perspective of Future Innovations in the Industry.

Oliver Menzel, Vice President Middle East, MICROS-Fidelio will discuss the Integration of Technology into hotel operations and how to use MICRO-Fidelio to increase property performance.

Severin Schulte, Director of Air Berlin and Director of Severin Touristic, Germany will present Air Berlin’s approach to innovation within the aviation sector.

What’s Next in Resourcing…

Suresh Menon, Senior Vice President, Human Resources for Atlantis, The Palm Jumeirah will explain the Atlantis approach to developing innovative methods of recruitment and HR practices to face the issue of the labour and skill shortage in the hospitality industry, not only in the Gulf but internationally.

Charles Arcodia, Dean of Australian International Hotel School will present ideas about flexibility, integration and sustantainability.

Philippe Rossiter, Chief Executive of the Institute of Hospitality UK will showcase what’s next in Resourcing with a Back to the Future themed presentation.

Special Guest Speaker for the event is Marc F Dardenne, CEO Emaar Hotels & Resorts, Dubai who will discuss Emaar’s approach to innovation within the hotel and resort industry specifically with regard to developing branded hotels.

Congress Delegates will be delighted with the post-lunch key note address which is the true-to-life recount of a trip to space by Virgin Galactic Astronaut Test Pilot Brian Binnie. Binnie will talk about commercial space tourism and offer his personal opinion on the direction it will take in the coming years.

The annual event is a highlight on the hospitality and tourism calendar, whereby ORION Hotel Schools bring together the world’s leading industry professionals, academics and educators to share opinions and knowledge.

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Thursday, October 9- 2008 @ 11:31 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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